WE Fashion the Dutch fashion retailer is listening to what inspires people who care about how they look. As an extension of their campaign capturing real people’s take on style, the company has now teamed up with emerging singer Krystl to take this statement further.
Krystl has started to make a name for herself in Holland, with a hit single Golden Days and with support dates lined up with Holland’s national treasure, Marco Borsato. She was also nominated as best newcomer by a leading national radio station.
Krystl did a photo shoot with WE Fashion and you can see her looking very Krsytl but also very WE online as well as in store. Social media twists and other PR appearances support this presence. On top of that WE customers can sign up to join a live concert in WE’s flagship stores as well as enter a competition to hold a krystl concert in the comfort of your own living room.
Online, customers can listen to Krystl’s tunes and find out more about her own personal style and WE clothes picks.