Musicactivation.com

Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live from Twitter music conversations. ..

HP continues its wave of activations around music with an interactive experience based on a giant ball and taking place at Planeta Terra festival in São Paolo. ..

The Aloft Hotels chain has joined forces with the band We Are Scientists to launch the Play & Stay At Aloft campaign. ..

It’s something most music fans dream of… creating their own festival. Now Heineken Live Access is offering just that with its ‘Yourfest’ app. ..

Universal Music has partnered up with start-up game company Inensu to launch an official SuperFan application for the break-out band Mindless Behavior. ..

Heineken has released a Facebook app allowing their customers to serenade their potential partner for Valentine’s day. ..

Toyota Yaris offers fans the chance to contribute to a bespoke pop video which will feature a rap written especially for them. ..

At the Heineken Open’er Festival in Poland, the famous beer brand has given the fans a chance to meet each other through music and…u-codes. ..

Dolce & Gabbana has invited fans to help create a video for the ‘D&G is Love’ track that will feature in the farewell campaign for the D&G youth line. ..

Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..

Halifax bank has launched a virtual platform on which Facebook users can record themselves and contribute to the Online Choir that raises money for children. ..

Candy brand Wonka and DJ Nick Cannon invite fans to make music via an app. ..

This year, Smirnoff and Madonna invite people from 50 countries to swap a nightlife experience. ..

Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’ ..

The seven time Grammy Award winning band Coldplay is set to be the next star of the livestream “Unstaged” music series sponsored by American Express in partnership with VEVO and YouTube. ..

Aloe Blacc has released a new song entitled “Tonight Downtown”, which has been produced exclusively for a new campaign for Tanqueray, one of the leading producers of premium gin. ..

Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’. ..

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience. ..