Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live from Twitter music conversations. ..
It’s something most music fans dream of… creating their own festival. Now Heineken Live Access is offering just that with its ‘Yourfest’ app. ..
Heineken has released a Facebook app allowing their customers to serenade their potential partner for Valentine’s day. ..
Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..