Mizone helps athletes get into their ‘zone’

Australian sports drink Mizone has launched an experiment named ZoneLab, to show how music can help athletes reach a higher level of performance. ..

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Callaway Golf partners up with Justin Timberlake

The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf. ..

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Adidas releases tribute sneakers

The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’ ..

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LUCOZADE FUELS SPORTS AND MUSIC

Take a sport drink. Take a rapper. Take a drummer. Take a boxer. Mix it all up and roll with the punches… ..

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UNIVERSAL MUSIC GROUP SURFS WITH BILLABONG TO HIGHER NOTES

Even though they did not produce any activations yet, there is this newborn partnership we didn’t want to hold back from you, because we’re sure it will lead to great activations. Two world leading brands- one in music, the other in board sports lifestyle ..

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