Musicactivation.com

Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live from Twitter music conversations. ..

American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..

Smirnoff – who already collaborated with Madonna on the Smirnoff Nightlife Exchange Project – is now continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. ..

Green Day launched Nokia Music in the U.S. with a performance in New York City. The Partnership involved a three-fold social media engagement plan between the band, Nokia and AT&T. ..

Durex is getting couples “in sync” by a new Facebook app that helps them find the perfect love song based on their lovemaking styles. ..

Pepsi & Twitter have announced a new partnership centered around music. It will be a big part of Pepsi’s ‘Live For Now’ global marketing campaign. ..

Universal Music has partnered up with start-up game company Inensu to launch an official SuperFan application for the break-out band Mindless Behavior. ..

ABSOLUT vodka has collaborated with Gorillaz co-founder and artistic mastermind Jamie Hewlett to create a new design for the Absolut London Bottle. ..

Heineken has released a Facebook app allowing their customers to serenade their potential partner for Valentine’s day. ..

The Reckitt Benckiser’s Durex condom brand is taking advantage of the Valentines period to launch its new viral campaign on Youtube and Facebook. ..

The famous artist and Intel head off around the globe to explore and create music with local artists. ..

Gap fashion brand has invited child singer Maria Aragon to perform ‘I Want Candy’ for the release of their holiday collection. ..

Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..

Halifax bank has launched a virtual platform on which Facebook users can record themselves and contribute to the Online Choir that raises money for children. ..

Candy brand Wonka and DJ Nick Cannon invite fans to make music via an app. ..

Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..

Radox Spa brand has made an ambient track that is scientifically proven to be more relaxing than a massage. ..

Aloe Blacc has released a new song entitled “Tonight Downtown”, which has been produced exclusively for a new campaign for Tanqueray, one of the leading producers of premium gin. ..

Nissan has partnered with Britney Spears to promote the new Nissan Versa and is offering its fans the unique opportunity to realize the roadtrip of their dreams. ..

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience. ..

To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September. ..

After collaborating with the Sugababes for the launch of the Nokia N8 pink, the Finnish mobile phone company has now set up Summer Sessions to promote the Nokia N8’s cam qualities. ..

At the Heineken Open Source Stage, the fans decide on the line up. Via Facebook, people can suggest, and like other suggestions, in order to create the line up. Heineken will make the final decision between the suggestions with the most votes and invite the artists. ..

In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..

Mobile operator O2 has created a channel on YouTube focusing on live music from its branded venues around the UK. ..