Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live from Twitter music conversations. ..
American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..
Smirnoff – who already collaborated with Madonna on the Smirnoff Nightlife Exchange Project – is now continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. ..
Green Day launched Nokia Music in the U.S. with a performance in New York City. The Partnership involved a three-fold social media engagement plan between the band, Nokia and AT&T. ..
Durex is getting couples “in sync” by a new Facebook app that helps them find the perfect love song based on their lovemaking styles. ..
ABSOLUT vodka has collaborated with Gorillaz co-founder and artistic mastermind Jamie Hewlett to create a new design for the Absolut London Bottle. ..
Heineken has released a Facebook app allowing their customers to serenade their potential partner for Valentine’s day. ..
Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..
Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..
At the Heineken Open Source Stage, the fans decide on the line up. Via Facebook, people can suggest, and like other suggestions, in order to create the line up. Heineken will make the final decision between the suggestions with the most votes and invite the artists. ..
In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..