Musicactivation.com

Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships. ..

Top producer Rodney Jerkins seeks new talent from the rap and R&B scene for a new McDonald’s campaign. ..

The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..

Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle. ..

The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf. ..

The famous artist and Intel head off around the globe to explore and create music with local artists. ..

Toyota Yaris offers fans the chance to contribute to a bespoke pop video which will feature a rap written especially for them. ..

Luxury jeweller Cartier invited the French duo AIR to create an exclusive music piece as part of the Cartier Love campaign. ..

Nokia invited the famous producer Deadmau5 along with some of the world’s most talented 4D projection artists to create a one-of-a-kind digital music show in London. ..

17 Cosmetics brand has launched a new campaign in the UK in which it will promote the songs of 17 new artists. ..

The luxury car brand has partnered up with indie band Hellogoodbye to create a short documentary and an exclusive new song. ..

The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’ ..

R&B singer, songwriter and actor Ne-Yo has partnered up with Pernod Ricard to work on a new Malibu drink – Malibu Red. ..

Hyundai has invited 5 DJs to collaborate with musicians of other music genres to create a set of exclusive music tracks ..

Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’ ..

Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’. ..

Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind of statement there). ..

This summer, Heineken consumers can get the ultimate ‘on the list’ experience with the brand’s VIP Access program centered around music. ..

Take a sport drink. Take a rapper. Take a drummer. Take a boxer. Mix it all up and roll with the punches… ..

Chrysler clubs together with hip hop artist Dr. Dre to promote the 2012 Chrysler 300S. The ad was first aired during the NBA finals and also features ..

Faithless, Justice and Mika were their predecessors. This year another special edition Coca Cola bottle has launched on the French nightclub market: *drum roll* namely the 2 Club Coke. ..

As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..

CARS Jeans and Ilse DeLange have found each other. The singer and the denim brand will join forces for ‘Adrenaline Sessions’: ..

Not surprisingly, since Spears is signed to Sony Music, Sony products are prominent: There are numerous shots of Sony TVs and monitors (Spears looks into one ..

To mark the occasion of the 500th edition of the Mirage Event, DJ Armin van Buuren – has joined forces with Quick for a limited edition line of ‘Mirage Event 500’ t-shirts. ..

Blackberry used the old brand advocate technique but this time they did it with a noticeably more niche advocate. People not in the music scene will not know ..