Nicki Minaj, brands favorite endorser

Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships. ..

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McDonald’s is looking for fresh talent!

Top producer Rodney Jerkins seeks new talent from the rap and R&B scene for a new McDonald’s campaign. ..

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Cars can be musicians too thanks to OK Go and Chevrolet

The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..

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David Guetta to design Club Coke 2012 Bottle

Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle. ..

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Callaway Golf partners up with Justin Timberlake

The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf. ..

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Will.i.am and Intel tour around the world

The famous artist and Intel head off around the globe to explore and create music with local artists. ..

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Create a pop video with Toyota Yaris

Toyota Yaris offers fans the chance to contribute to a bespoke pop video which will feature a rap written especially for them. ..

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Air paints love for Cartier

Luxury jeweller Cartier invited the French duo AIR to create an exclusive music piece as part of the Cartier Love campaign. ..

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Nokia and Deadmau5 illuminate London

Nokia invited the famous producer Deadmau5 along with some of the world’s most talented 4D projection artists to create a one-of-a-kind digital music show in London. ..

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17 songs for 17 Cosmetics

17 Cosmetics brand has launched a new campaign in the UK in which it will promote the songs of 17 new artists. ..

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Buick on the road with Hellogoodbye

The luxury car brand has partnered up with indie band Hellogoodbye to create a short documentary and an exclusive new song. ..

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Adidas releases tribute sneakers

The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’ ..

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Ne-Yo mixes up a new Malibu

R&B singer, songwriter and actor Ne-Yo has partnered up with Pernod Ricard to work on a new Malibu drink – Malibu Red. ..

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Hyundai gives fans Re:Generation

Hyundai has invited 5 DJs to collaborate with musicians of other music genres to create a set of exclusive music tracks ..

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Jason Mraz, Asus and Intel search for incredible

Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’ ..

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Blink-182 illegal fan footage festival

Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’. ..

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Pharrell Williams has a Qream

Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind of statement there). ..

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Heineken makes you a V.I.P.

This summer, Heineken consumers can get the ultimate ‘on the list’ experience with the brand’s VIP Access program centered around music. ..

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LUCOZADE FUELS SPORTS AND MUSIC

Take a sport drink. Take a rapper. Take a drummer. Take a boxer. Mix it all up and roll with the punches… ..

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CHRYSLER FOLLOWS EMINEM WITH DR. DRE

Chrysler clubs together with hip hop artist Dr. Dre to promote the 2012 Chrysler 300S. The ad was first aired during the NBA finals and also features ..

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DAFT PUNK DRINKS A COCA COLA ON THEIR 2 CLUB COKE

Faithless, Justice and Mika were their predecessors. This year another special edition Coca Cola bottle has launched on the French nightclub market: *drum roll* namely the 2 Club Coke. ..

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HOW LADY GAGA DESIGNED POLAROID’S GREY LABEL GLASSES

As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..

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INTEL TEAMS WITH WILL.I.AM, BLACK EYED PEAS FRONTMAN

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..

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ILSE DELANGE TEAMS UP WITH CARS JEANS

CARS Jeans and Ilse DeLange have found each other. The singer and the denim brand will join forces for ‘Adrenaline Sessions’: ..

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BRITNEY SPEARS’ ‘HOLD IT AGAINST ME’ VIDEO: A PRODUCT PLACEMENT ROUNDUP

Not surprisingly, since Spears is signed to Sony Music, Sony products are prominent: There are numerous shots of Sony TVs and monitors (Spears looks into one ..

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ARMIN AND QUICK LAUNCH LIMITED EDITION CLOTHING AND FOOTWEAR LINE

To mark the occasion of the 500th edition of the Mirage Event, DJ Armin van Buuren – has joined forces with Quick for a limited edition line of ‘Mirage Event 500’ t-shirts. ..

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DIPLO LOVES HIS BLACKBERRY TORCH

Blackberry used the old brand advocate technique but this time they did it with a noticeably more niche advocate. People not in the music scene will not know ..

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