Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships. ..
The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..
Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind of statement there). ..
As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..
As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..
Not surprisingly, since Spears is signed to Sony Music, Sony products are prominent: There are numerous shots of Sony TVs and monitors (Spears looks into one ..
To mark the occasion of the 500th edition of the Mirage Event, DJ Armin van Buuren – has joined forces with Quick for a limited edition line of ‘Mirage Event 500’ t-shirts. ..