H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna La Fleur in one of her typical day. ..
American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..
Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision. ..
The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom. ..
Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..
Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar. ..
The Polyphonic Spree has released an interactive music video for their first album release in four years. ..
For their new album “The Future Is Medieval” Kaiser Chiefs enlisted the help of their fans – as producers and promoters. The album can be personalized online by selecting tracks and designing the cover artwork. This unique form of promotion brings fans closer than ever to the band’s music. ..
For the next two years, Toyota will feature its “Legends & Icons” campaign across all of Pandora’s platforms. This part of the campaign- running throughout The States, links Toyota vehicles to musical genres and artists. How? ..
The T-mobile guerrilla style ads are more than well known by now. So more than enough reason to write up a case on the publics’ favorite, namely the Welcome back performance at Heathrow Airport and to give you an update on their newest: Prince William and Kate Middleton ..
Meet Rocker, Flex, And, Groove. Hailing from Jamaica, these four guys comprise The World’s Fastest Band. Okay, their names aren’t really Rocker, Flex, And, Groove, but ..
In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..
To show off Chrome, Google teamed up with Arcade Fire and artist Chris Milk in ground breaking experience ‘The Wilderness Downtown’. Visitors first get to download Google Chrome for the best viewing experience, if they don’t already have it. It’s described as a “musical experience made specifically for Google Chrome” that takes the Arcade Fire track ‘We Used to Wait’ and pits it against scenes of the visitor’s childhood home, rendered by Google maps.
The experience starts with typing in your childhood address, several windows pop-up and Arcade Fire’s emotional new track kicks in. You feel like you’re running through a dark street, and little by little it turns out it’s your hometown. What follows is a detailed trip down memory lane thanks to Google Maps, Google Street view and pictures. You can then write a postcard to your younger self that once lived there or draw a picture using a specially art program. The video offers the best HTML5 has to present incorporating trees and birds into Google Street View. The pop up windows work to the music, as does as the action within the windows.
A technical and artistic masterpiece with the all too important fan-centric angle, the platform went fiercely viral on a global scale, within a day.