THE SOUND OF HERMES SILVER

In its new digital campaign, The Sound Of Hermès Silver, luxury French brand Hermès present its new jewelry collection by giving a voice to silver – literally – and adding a new audio dimension to its identity. ..

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PUMA DANCE DICTIONARY ALLOWS TO MESSAGE FRIENDS USING DANCE MOVES

PUMA has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver common sentences in the form of dance moves instead of words. ..

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H&M FOLLOWS DJ LA FLEUR IN SEARCH FOR HYPE

H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna La Fleur in one of her typical day. ..

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AMERICAN EXPRESS, UNSTAGED.

American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..

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HP CONNECTS ON-STAGE WITH ELLIE GOULDING

HP – in partnership with Universal Music – hold the very first HP Connected Music gig in the UK which aim to promote the brand new HP music platform. ..

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Pepsi & Twitter announce music partnership

Pepsi & Twitter have announced a new partnership centered around music. It will be a big part of Pepsi’s ‘Live For Now’ global marketing campaign. ..

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Choose Your Energy with The Switch and 5 Gum

To celebrate the launch of the new RPM™, 5® Gum has sponsored the Switch, a live online music event where viewers can choose an artist to suit their mood. ..

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Be a Superfan with Universal and Inensu

Universal Music has partnered up with start-up game company Inensu to launch an official SuperFan application for the break-out band Mindless Behavior. ..

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Be the DJ of Love with Durex

The Reckitt Benckiser’s Durex condom brand is taking advantage of the Valentines period to launch its new viral campaign on Youtube and Facebook. ..

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New Getty Images Music service GUESTLIST collaborates with Indie musicians

Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision. ..

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Create a pop video with Toyota Yaris

Toyota Yaris offers fans the chance to contribute to a bespoke pop video which will feature a rap written especially for them. ..

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D&G lets fans star in brand’s music video

Dolce & Gabbana has invited fans to help create a video for the ‘D&G is Love’ track that will feature in the farewell campaign for the D&G youth line. ..

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Gap kids sing to celebrate the holiday season

Gap fashion brand has invited child singer Maria Aragon to perform ‘I Want Candy’ for the release of their holiday collection. ..

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Air paints love for Cartier

Luxury jeweller Cartier invited the French duo AIR to create an exclusive music piece as part of the Cartier Love campaign. ..

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Mariah Carey performs simultaneously in 5 cities for Deutsche Telekom

The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom. ..

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Music & fashion by Guess, GQ and Theophilus London

Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..

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Enjoy free Spotify Premium with KPN

Dutch provider KPN signed a deal with Spotify to provide its customers with free access to premium music content. ..

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Exchange Nightlife with Smirnoff and Madonna

This year, Smirnoff and Madonna invite people from 50 countries to swap a nightlife experience. ..

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Method Man goes Sour

American rapper Method Man has teamed up with Sour Patch Kids Candy brand on the ‘World Gone Sour’ campaign. ..

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Tanqueray served with an Aloe Blacc Remix

Aloe Blacc has released a new song entitled “Tonight Downtown”, which has been produced exclusively for a new campaign for Tanqueray, one of the leading producers of premium gin. ..

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Nissan and Britney Spears invite for a roadtrip

Nissan has partnered with Britney Spears to promote the new Nissan Versa and is offering its fans the unique opportunity to realize the roadtrip of their dreams. ..

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Become a rockstar with Paco Rabanne and Universal Music

Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar. ..

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Philips is Obsessed With Sound

Philips has teamed up with the award winning Dutch Metropole Orchestra for its Obsessed with Sound campaign. ..

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Blink-182 illegal fan footage festival

Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’. ..

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Jane’s Addiction Fan generated 3D film on LG phones

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience. ..

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Coca Cola’s Summer Move

To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September. ..

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Summer Sessions filmed by Nokia N8

After collaborating with the Sugababes for the launch of the Nokia N8 pink, the Finnish mobile phone company has now set up Summer Sessions to promote the Nokia N8’s cam qualities. ..

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CHRYSLER PROUDLY PRESENTS ‘IMPORTED FROM DETROIT’

After successfully featuring the Detroit based artists Eminem and Dr. Dre in their ads, Chrysler has now built even more upon their heritage ..

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BJöRK ENTERS NEW DIMENSION

Icelandic singer Björk is promoting her new album ‘Biophilia’ via an app ..

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OK GO TEAMS UP WITH GOOGLE CHROME

Music band OK Go has teamed up with Google Japan for an interactive Chrome experience. ..

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THE POLYPHONIC SPREE FOLLOW INTERACTIVE VIDEO TREND

The Polyphonic Spree has released an interactive music video for their first album release in four years. ..

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KIA – ADULT SWIM SINGLES PROGRAM 2011

Kia has launched a second season of their Adult Swim Singles program in which they team up with Adult Swim to offer ‘10 free singles’ for ‘10 straight weeks’. ..

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JAM WITH JAPAN

TBWA\Singapore has launched an online fundraising campaign in collaboration with The Dirt Radicals and various artists from around the world. ..

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KAISER CHIEFS USE FANS TO RE-LAUNCH THE BAND

For their new album “The Future Is Medieval” Kaiser Chiefs enlisted the help of their fans – as producers and promoters. The album can be personalized online by selecting tracks and designing the cover artwork. This unique form of promotion brings fans closer than ever to the band’s music. ..

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THE TOYOTA HIGHLANDER, THE PERFECT COUNTRY RIDE ON A SUNDAY AFTERNOON

For the next two years, Toyota will feature its “Legends & Icons” campaign across all of Pandora’s platforms. This part of the campaign- running throughout The States, links Toyota vehicles to musical genres and artists. How? ..

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T-MOBILE GUERRILLA HITS KEEP ON COMING

The T-mobile guerrilla style ads are more than well known by now. So more than enough reason to write up a case on the publics’ favorite, namely the Welcome back performance at Heathrow Airport and to give you an update on their newest: Prince William and Kate Middleton ..

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PUMA LAUNCHES RUNNING SHOE WITH THE WORLD’S FASTEST BAND

Meet Rocker, Flex, And, Groove. Hailing from Jamaica, these four guys comprise The World’s Fastest Band. Okay, their names aren’t really Rocker, Flex, And, Groove, but ..

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LEXUS LINKS UP WITH MOG FOR NEW MUSIC

Lexus, which launched a campaign for its CT 200h car last week, is hoping to continue its outreach to hip, early adopters and influencers via a campaign with ..

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COCA-COLA LAUNCHES GLOBAL MUSIC EFFORT TO CONNECT WITH TEENS

In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..

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O2 LAUNCHES LIVE MUSIC YOUTUBE CHANNEL

Mobile operator O2 has created a channel on YouTube focusing on live music from its branded venues around the UK. ..

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GOOGLE CHROME’S THE WILDERNESS DOWNTOWN

To show off Chrome, Google teamed up with Arcade Fire and artist Chris Milk in ground breaking experience ‘The Wilderness Downtown’. Visitors first get to download Google Chrome for the best viewing experience, if they don’t already have it. It’s described as a “musical experience made specifically for Google Chrome” that takes the Arcade Fire track ‘We Used to Wait’ and pits it against scenes of the visitor’s childhood home, rendered by Google maps.

The experience starts with typing in your childhood address, several windows pop-up and Arcade Fire’s emotional new track kicks in. You feel like you’re running through a dark street, and little by little it turns out it’s your hometown. What follows is a detailed trip down memory lane thanks to Google Maps, Google Street view and pictures. You can then write a postcard to your younger self that once lived there or draw a picture using a specially art program. The video offers the best HTML5 has to present incorporating trees and birds into Google Street View. The pop up windows work to the music, as does as the action within the windows.

A technical and artistic masterpiece with the all too important fan-centric angle, the platform went fiercely viral on a global scale, within a day.

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