Musicactivation.com

PUMA has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver common sentences in the form of dance moves instead of words. ..

American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..

Long story short : Oxfam ambassadors Coldplay have donated an incredible – and exclusive – acoustic version of their track ‘In My Place’ for a new crowd-sourced Oxfam campaign video produced by award-winning director Mat Whitecross. ..

MTV launches the 2012 Closer to My Dreams Tour, featuring some of the hottest young music stars in hip hop. The tour, which kicks off on September 4, is in its second year now and Tyga will headline this year’s tour. ..

It’s something most music fans dream of… creating their own festival. Now Heineken Live Access is offering just that with its ‘Yourfest’ app. ..

Ralph Lauren has announced that the hottest DJ on the scene, Avicii, will feature in the Fall 2012 Advertising Campaign for Denim & Supply. ..

The online shopping retailer SSENSE has just release what they like to call the “world’s first fully shoppable music video”, enabling the audience to “dance and shop” simultaneously. ..

ABSOLUT vodka and Swedish House Mafia have teamed up to create the first music track inspired by an ABSOLUT cocktail. ..

The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..

The famous artist and Intel head off around the globe to explore and create music with local artists. ..

Toyota Yaris offers fans the chance to contribute to a bespoke pop video which will feature a rap written especially for them. ..

Dolce & Gabbana has invited fans to help create a video for the ‘D&G is Love’ track that will feature in the farewell campaign for the D&G youth line. ..

Gap fashion brand has invited child singer Maria Aragon to perform ‘I Want Candy’ for the release of their holiday collection. ..

This Christmas Coca-Cola brings you the “Shake Up Christmas” song, performed in 6 languages by Natasha Bedingfield. ..

Luxury jeweller Cartier invited the French duo AIR to create an exclusive music piece as part of the Cartier Love campaign. ..

17 Cosmetics brand has launched a new campaign in the UK in which it will promote the songs of 17 new artists. ..

The luxury car brand has partnered up with indie band Hellogoodbye to create a short documentary and an exclusive new song. ..

The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’ ..

Dutch provider KPN signed a deal with Spotify to provide its customers with free access to premium music content. ..

Levi’s, in collaboration with Spotify, Clash magazine and Primal Scream rock band invite fans to create a music event and support emerging artists. ..

Radox Spa brand has made an ambient track that is scientifically proven to be more relaxing than a massage. ..

Clarks Originals shoe brand has teamed up this Autumn and Winter with the legendary London records shop, Rough Trade, to host the “Original Live” project ..

This year, David Guetta fans have the great opportunity to learn more about their favourite DJ’s life. ..

Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar. ..

Unilever brand Dove and MTV have teamed up to release a DJ inspired promotion for the Dove go fresh deodorants. The campaign showcases DJs Jessica Who, Chelsea Leyland and Diamond Kuts as style mavens. ..

Philips has teamed up with the award winning Dutch Metropole Orchestra for its Obsessed with Sound campaign. ..

Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’. ..

Icelandic singer Björk is promoting her new album ‘Biophilia’ via an app ..

Music band OK Go has teamed up with Google Japan for an interactive Chrome experience. ..

Just in time for the festival season, Pringles has launched its app that lets would-be rockers turn their phones into musical instruments. ..

The Polyphonic Spree has released an interactive music video for their first album release in four years. ..

Seat UK has started offering show room visitors 50 free downloads ..

Kia is taking the 2012 Soul on tour with Vans, with plans to visit more than 40 American cities. For the fourth year in a row, Kia is sponsoring the concert series ..

Converse has just launched a recording studio that bands can use free of charge. ..

Seat’s Next DJ offers talented DJ’s a platform on the dance scene. As with a lot of ‘talent tv’ the audience vote will decide who will win the title. ..

Sushi restaurants are fast…but not that fast. MTV Brazil has come up with a nice while-u-wait initiative. ..

Coke studio is an opportunity for young artists to perform for an important audience and for established artists to try collaborations with new genres. ..

The newest collaboration between the Finnish company and the girl band is all about pink…the Nokia N8 pink, presented in a very pink way… ..

Take a sport drink. Take a rapper. Take a drummer. Take a boxer. Mix it all up and roll with the punches… ..

TBWA\Singapore has launched an online fundraising campaign in collaboration with The Dirt Radicals and various artists from around the world. ..

Meet Rocker, Flex, And, Groove. Hailing from Jamaica, these four guys comprise The World’s Fastest Band. Okay, their names aren’t really Rocker, Flex, And, Groove, but ..

In an extension of their all new brand campaign ‘all in’, adidas combines interview edits with campaign footage to tell a more complete passion story on artists featured ..

Not surprisingly, since Spears is signed to Sony Music, Sony products are prominent: There are numerous shots of Sony TVs and monitors (Spears looks into one ..

Nike Japan makes music with Nike Free Run+ with the Nike Music Shoe. Japanese DJ Daito Manabe bends and twists the ..

To show off Chrome, Google teamed up with Arcade Fire and artist Chris Milk in ground breaking experience ‘The Wilderness Downtown’. Visitors first get to download Google Chrome for the best viewing experience, if they don’t already have it. It’s described as a “musical experience made specifically for Google Chrome” that takes the Arcade Fire track ‘We Used to Wait’ and pits it against scenes of the visitor’s childhood home, rendered by Google maps.

The experience starts with typing in your childhood address, several windows pop-up and Arcade Fire’s emotional new track kicks in. You feel like you’re running through a dark street, and little by little it turns out it’s your hometown. What follows is a detailed trip down memory lane thanks to Google Maps, Google Street view and pictures. You can then write a postcard to your younger self that once lived there or draw a picture using a specially art program. The video offers the best HTML5 has to present incorporating trees and birds into Google Street View. The pop up windows work to the music, as does as the action within the windows.

A technical and artistic masterpiece with the all too important fan-centric angle, the platform went fiercely viral on a global scale, within a day.