Nokia, AT&T and Green Day teamed up for a social campaign to launch Nokia Music

Green Day launched Nokia Music in the U.S. with a performance in New York City. The Partnership involved a three-fold social media engagement plan between the band, Nokia and AT&T. ..

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How audio tagging amplifies ads and music on TV

Shazam, Soundhound and other mobile tagging apps have been making their way into television advertising. ..

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Nicki Minaj, brands favorite endorser

Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships. ..

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Mariah Carey performs simultaneously in 5 cities for Deutsche Telekom

The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom. ..

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Jane’s Addiction Fan generated 3D film on LG phones

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience. ..

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Coca Cola’s Summer Move

To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September. ..

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Summer Sessions filmed by Nokia N8

After collaborating with the Sugababes for the launch of the Nokia N8 pink, the Finnish mobile phone company has now set up Summer Sessions to promote the Nokia N8’s cam qualities. ..

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T-MOBILE GUERRILLA HITS KEEP ON COMING

The T-mobile guerrilla style ads are more than well known by now. So more than enough reason to write up a case on the publics’ favorite, namely the Welcome back performance at Heathrow Airport and to give you an update on their newest: Prince William and Kate Middleton ..

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O2 LAUNCHES LIVE MUSIC YOUTUBE CHANNEL

Mobile operator O2 has created a channel on YouTube focusing on live music from its branded venues around the UK. ..

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DIPLO LOVES HIS BLACKBERRY TORCH

Blackberry used the old brand advocate technique but this time they did it with a noticeably more niche advocate. People not in the music scene will not know ..

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