FUSE AND TRIDENT TEAM UP ON A TWITTER SOURCED MUSIC SHOW

Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live from Twitter music conversations. ..

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Nokia, AT&T and Green Day teamed up for a social campaign to launch Nokia Music

Green Day launched Nokia Music in the U.S. with a performance in New York City. The Partnership involved a three-fold social media engagement plan between the band, Nokia and AT&T. ..

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Midem launches brand central and opens marketing competition

Midem – the annual international B2B event dedicated to the new music ecosystem, is expanding its offer for the brand and advertising communities with a dedicated zone called Brand Central. ..

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Spotify adds branded apps

Spotify launched several new branded apps last weeks. Intel has launched Sifter, a recommendation app that sorts songs into a mosaic based on specific tracks, artists and friends. ..

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Discover new artists with Red Bull and Channel 4

Red Bull Studios and UK Channel 4 have teamed up to create a music TV series about up and coming artists. ..

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Music & fashion by Guess, GQ and Theophilus London

Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..

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Enjoy free Spotify Premium with KPN

Dutch provider KPN signed a deal with Spotify to provide its customers with free access to premium music content. ..

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Jason Mraz, Asus and Intel search for incredible

Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’ ..

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Create a gig with Levi’s

Levi’s, in collaboration with Spotify, Clash magazine and Primal Scream rock band invite fans to create a music event and support emerging artists. ..

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LEXUS LINKS UP WITH MOG FOR NEW MUSIC

Lexus, which launched a campaign for its CT 200h car last week, is hoping to continue its outreach to hip, early adopters and influencers via a campaign with ..

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O2 LAUNCHES LIVE MUSIC YOUTUBE CHANNEL

Mobile operator O2 has created a channel on YouTube focusing on live music from its branded venues around the UK. ..

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