Smirnoff – who already collaborated with Madonna on the Smirnoff Nightlife Exchange Project – is now continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. ..
Choose Your Energy with The Switch and 5 Gum
To celebrate the launch of the new RPM™, 5® Gum has sponsored the Switch, a live online music event where viewers can choose an artist to suit their mood. ..
New Gorillaz-designed Absolut bottle celebrates London
ABSOLUT vodka has collaborated with Gorillaz co-founder and artistic mastermind Jamie Hewlett to create a new design for the Absolut London Bottle. ..
David Guetta to design Club Coke 2012 Bottle
Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle. ..
Adidas releases tribute sneakers
The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’ ..
SWIZZ BEATZ NEW CREATIVE DIRECTOR FOR REEBOK CLASSIC
American rapper and producer Swizz Beatz is the new Creative Director of the Reebok Classic Brand. The first product of this collaboration is the limited edition Kamikaze shoe, which was sold out shortly after the release. ..
ROBIN WILLIAM’S UNICEF WATER MAY SOLVE WORLD WATER CRISIS
“Now the world’s most ridiculously expensive tap water can be yours.” In this new Celebrity Tap water activation campaign and twist to UNICEF’S Tap project, UNICEF features celebrities like Rihanna, and ..
ADIDAS GOES DOGGSTYLE WITH SNOOP DOGG KICKS
Snoop Dogg just keeps on flowing non-stop: he and adidas gave us an inspirational start to the year with The Dogg House exhibition at the HVW8 gallery. The legendary rapper showed us that he not only knows ..
DAFT PUNK DRINKS A COCA COLA ON THEIR 2 CLUB COKE
Faithless, Justice and Mika were their predecessors. This year another special edition Coca Cola bottle has launched on the French nightclub market: *drum roll* namely the 2 Club Coke. ..