THE BOTTLE MUSIC MACHINE PROJECT

The Bottle Music Machine is an original musical instrument created by the rum brand Brugal, and the EspadaYSantaCruz creative studio from rum bottles. ..

| |

Read More

HEINEKEN BRINGS ITS BOTTLE TO LIFE

Beer bottles that interact to their environment, the people in it, and other bottles: Heineken presents the first “smart beer bottles”. ..

| |

Read More

Durex offers Facebook app to find just the perfect love song

Durex is getting couples “in sync” by a new Facebook app that helps them find the perfect love song based on their lovemaking styles. ..

| |

Read More

How audio tagging amplifies ads and music on TV

Shazam, Soundhound and other mobile tagging apps have been making their way into television advertising. ..

| | |

Read More

DANSE AND SHOP WITH SSENSE

The online shopping retailer SSENSE has just release what they like to call the “world’s first fully shoppable music video”, enabling the audience to “dance and shop” simultaneously. ..

| |

Read More

Cars can be musicians too thanks to OK Go and Chevrolet

The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..

| | | |

Read More

New Getty Images Music service GUESTLIST collaborates with Indie musicians

Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision. ..

| |

Read More

Callaway Golf partners up with Justin Timberlake

The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf. ..

| | |

Read More

Will.i.am and Intel tour around the world

The famous artist and Intel head off around the globe to explore and create music with local artists. ..

| | | |

Read More

Open your world with Heineken u-code

At the Heineken Open’er Festival in Poland, the famous beer brand has given the fans a chance to meet each other through music and…u-codes. ..

| | |

Read More

OK Go and Cuervo integrate fans into a music video

Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..

| | |

Read More

Halifax Online Christmas Choir

Halifax bank has launched a virtual platform on which Facebook users can record themselves and contribute to the Online Choir that raises money for children. ..

| |

Read More

Nokia and Deadmau5 illuminate London

Nokia invited the famous producer Deadmau5 along with some of the world’s most talented 4D projection artists to create a one-of-a-kind digital music show in London. ..

| |

Read More

Mariah Carey performs simultaneously in 5 cities for Deutsche Telekom

The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom. ..

| |

Read More

Sweet beats with Nick Cannon and Wonka

Candy brand Wonka and DJ Nick Cannon invite fans to make music via an app. ..

| | |

Read More

Relax with the Radox Spa ambient track

Radox Spa brand has made an ambient track that is scientifically proven to be more relaxing than a massage. ..

| | | |

Read More

Jane’s Addiction Fan generated 3D film on LG phones

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience. ..

| | | | |

Read More

BJöRK ENTERS NEW DIMENSION

Icelandic singer Björk is promoting her new album ‘Biophilia’ via an app ..

| | |

Read More

OK GO TEAMS UP WITH GOOGLE CHROME

Music band OK Go has teamed up with Google Japan for an interactive Chrome experience. ..

| | |

Read More

THE POLYPHONIC SPREE FOLLOW INTERACTIVE VIDEO TREND

The Polyphonic Spree has released an interactive music video for their first album release in four years. ..

| |

Read More

BLACK EYED PEAS LIGHT UP THE STAGE

At their recent three-night concert in Paris, the Black Eyed Peas have illuminated the stage thanks to Philips. ..

| |

Read More

MTV’S CHOPSTICKS ACTIVATE YOUR INNER DRUMMER

Sushi restaurants are fast…but not that fast. MTV Brazil has come up with a nice while-u-wait initiative. ..

| |

Read More

KAISER CHIEFS USE FANS TO RE-LAUNCH THE BAND

For their new album “The Future Is Medieval” Kaiser Chiefs enlisted the help of their fans – as producers and promoters. The album can be personalized online by selecting tracks and designing the cover artwork. This unique form of promotion brings fans closer than ever to the band’s music. ..

|

Read More

HOW LADY GAGA DESIGNED POLAROID’S GREY LABEL GLASSES

As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..

| |

Read More

COCA-COLA LAUNCHES GLOBAL MUSIC EFFORT TO CONNECT WITH TEENS

In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..

| | |

Read More

INTEL TEAMS WITH WILL.I.AM, BLACK EYED PEAS FRONTMAN

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..

| |

Read More

NIKE + NOT JUST FOR RUNNING WITH DJ DAITO MANABE

Nike Japan makes music with Nike Free Run+ with the Nike Music Shoe. Japanese DJ Daito Manabe bends and twists the ..

|

Read More

GOOGLE CHROME’S THE WILDERNESS DOWNTOWN

To show off Chrome, Google teamed up with Arcade Fire and artist Chris Milk in ground breaking experience ‘The Wilderness Downtown’. Visitors first get to download Google Chrome for the best viewing experience, if they don’t already have it. It’s described as a “musical experience made specifically for Google Chrome” that takes the Arcade Fire track ‘We Used to Wait’ and pits it against scenes of the visitor’s childhood home, rendered by Google maps.

The experience starts with typing in your childhood address, several windows pop-up and Arcade Fire’s emotional new track kicks in. You feel like you’re running through a dark street, and little by little it turns out it’s your hometown. What follows is a detailed trip down memory lane thanks to Google Maps, Google Street view and pictures. You can then write a postcard to your younger self that once lived there or draw a picture using a specially art program. The video offers the best HTML5 has to present incorporating trees and birds into Google Street View. The pop up windows work to the music, as does as the action within the windows.

A technical and artistic masterpiece with the all too important fan-centric angle, the platform went fiercely viral on a global scale, within a day.

| |

Read More