Durex is getting couples “in sync” by a new Facebook app that helps them find the perfect love song based on their lovemaking styles. ..
The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..
Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision. ..
Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..
The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom. ..
The Polyphonic Spree has released an interactive music video for their first album release in four years. ..
For their new album “The Future Is Medieval” Kaiser Chiefs enlisted the help of their fans – as producers and promoters. The album can be personalized online by selecting tracks and designing the cover artwork. This unique form of promotion brings fans closer than ever to the band’s music. ..
As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..
In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..
As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..
To show off Chrome, Google teamed up with Arcade Fire and artist Chris Milk in ground breaking experience ‘The Wilderness Downtown’. Visitors first get to download Google Chrome for the best viewing experience, if they don’t already have it. It’s described as a “musical experience made specifically for Google Chrome” that takes the Arcade Fire track ‘We Used to Wait’ and pits it against scenes of the visitor’s childhood home, rendered by Google maps.
The experience starts with typing in your childhood address, several windows pop-up and Arcade Fire’s emotional new track kicks in. You feel like you’re running through a dark street, and little by little it turns out it’s your hometown. What follows is a detailed trip down memory lane thanks to Google Maps, Google Street view and pictures. You can then write a postcard to your younger self that once lived there or draw a picture using a specially art program. The video offers the best HTML5 has to present incorporating trees and birds into Google Street View. The pop up windows work to the music, as does as the action within the windows.
A technical and artistic masterpiece with the all too important fan-centric angle, the platform went fiercely viral on a global scale, within a day.