Musicactivation.com

Beer bottles that interact to their environment, the people in it, and other bottles: Heineken presents the first “smart beer bottles”. ..

Durex is getting couples “in sync” by a new Facebook app that helps them find the perfect love song based on their lovemaking styles. ..

Shazam, Soundhound and other mobile tagging apps have been making their way into television advertising. ..

The online shopping retailer SSENSE has just release what they like to call the “world’s first fully shoppable music video”, enabling the audience to “dance and shop” simultaneously. ..

The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..

Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision. ..

The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf. ..

The famous artist and Intel head off around the globe to explore and create music with local artists. ..

At the Heineken Open’er Festival in Poland, the famous beer brand has given the fans a chance to meet each other through music and…u-codes. ..

Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..

Halifax bank has launched a virtual platform on which Facebook users can record themselves and contribute to the Online Choir that raises money for children. ..

Nokia invited the famous producer Deadmau5 along with some of the world’s most talented 4D projection artists to create a one-of-a-kind digital music show in London. ..

The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom. ..

Candy brand Wonka and DJ Nick Cannon invite fans to make music via an app. ..

Radox Spa brand has made an ambient track that is scientifically proven to be more relaxing than a massage. ..

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience. ..

Icelandic singer Björk is promoting her new album ‘Biophilia’ via an app ..

Music band OK Go has teamed up with Google Japan for an interactive Chrome experience. ..

The Polyphonic Spree has released an interactive music video for their first album release in four years. ..

At their recent three-night concert in Paris, the Black Eyed Peas have illuminated the stage thanks to Philips. ..

Sushi restaurants are fast…but not that fast. MTV Brazil has come up with a nice while-u-wait initiative. ..

For their new album “The Future Is Medieval” Kaiser Chiefs enlisted the help of their fans – as producers and promoters. The album can be personalized online by selecting tracks and designing the cover artwork. This unique form of promotion brings fans closer than ever to the band’s music. ..

As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..

In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..

Nike Japan makes music with Nike Free Run+ with the Nike Music Shoe. Japanese DJ Daito Manabe bends and twists the ..

To show off Chrome, Google teamed up with Arcade Fire and artist Chris Milk in ground breaking experience ‘The Wilderness Downtown’. Visitors first get to download Google Chrome for the best viewing experience, if they don’t already have it. It’s described as a “musical experience made specifically for Google Chrome” that takes the Arcade Fire track ‘We Used to Wait’ and pits it against scenes of the visitor’s childhood home, rendered by Google maps.

The experience starts with typing in your childhood address, several windows pop-up and Arcade Fire’s emotional new track kicks in. You feel like you’re running through a dark street, and little by little it turns out it’s your hometown. What follows is a detailed trip down memory lane thanks to Google Maps, Google Street view and pictures. You can then write a postcard to your younger self that once lived there or draw a picture using a specially art program. The video offers the best HTML5 has to present incorporating trees and birds into Google Street View. The pop up windows work to the music, as does as the action within the windows.

A technical and artistic masterpiece with the all too important fan-centric angle, the platform went fiercely viral on a global scale, within a day.