ABSOLUT and Swedish House Mafia bring ‘Greyhound’ to life

ABSOLUT vodka and Swedish House Mafia have teamed up to create the first music track inspired by an ABSOLUT cocktail. ..

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Be a Superfan with Universal and Inensu

Universal Music has partnered up with start-up game company Inensu to launch an official SuperFan application for the break-out band Mindless Behavior. ..

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Sweet beats with Nick Cannon and Wonka

Candy brand Wonka and DJ Nick Cannon invite fans to make music via an app. ..

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Become a rockstar with Paco Rabanne and Universal Music

Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar. ..

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PRINGLES CRUNCH BAND

Just in time for the festival season, Pringles has launched its app that lets would-be rockers turn their phones into musical instruments. ..

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MTV’S CHOPSTICKS ACTIVATE YOUR INNER DRUMMER

Sushi restaurants are fast…but not that fast. MTV Brazil has come up with a nice while-u-wait initiative. ..

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HONDA YOUTUBE SONGWRITERS TALENT QUEST

Honda is sponsoring a creative songwriting competition for the launch of the new 2012 Civic. The automotive brand invites its fans to produce songs inspired by the 2012 Civic and upload the videos on the Honda Civic Facebook page. ..

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A REFRESHING X FACTOR SEASON

At the end of January another spectacular season of the X factor went on air in Europe (-in fall on FOX), this year with Pepsi as their exclusive ..

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KYLIE MINOGUE GOES KINECT

Kylie Minogue has just kicked off her big 2011 European tour ‘Aphrodite’. The intensive tour features a total of 35 stops. Her sponsor for the tour? ..

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