H&M FOLLOWS DJ LA FLEUR IN SEARCH FOR HYPE

H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna La Fleur in one of her typical day. ..

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THE CONVERSE “GET DIRTY” MUSIC TOUR

Anyone who have ever owned Converse Chuck Taylors would admit they look damn good – once they get dirty. Well this basic fact may have inspired Converse because the brand just launched the European “Get Dirty” music series ..

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FRUCTIS TELLS FANS THE STORY OF THEIR FAVORITE MUSIC ARTIST’S HAIRSTYLE

It all started with a basic fact : Hair has played a major role in the expression of musical artists and the evolution of pop music since its inception. For some reason, this story had really never been told, so Garnier Fructis and VICE figured they should be the ones to tell it. ..

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GAP’S TRIBUTE TO HENDRIX

On March 4th, the international clothing retailer Gap announced it will be joining a year-long celebration of the life and music of Jimi Hendrix in celebration of what would have been the artists’ 70th birthday ..

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Avicii collaborates with Ralph Lauren Denim & Supply

Ralph Lauren has announced that the hottest DJ on the scene, Avicii, will feature in the Fall 2012 Advertising Campaign for Denim & Supply. ..

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DANSE AND SHOP WITH SSENSE

The online shopping retailer SSENSE has just release what they like to call the “world’s first fully shoppable music video”, enabling the audience to “dance and shop” simultaneously. ..

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Bethany Cosentino designs Urban Outfitters’ new vintage collection

Best Coast’s frontwoman Bethany Cosentino has revealed her forthcoming Urban Outfitters clothing line. ..

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Sonic Youth’s Kim Gordon has a new fashion line

Sonic Youth’s bass, guitar and vocalist Kim Gordon has collaborated with French fashion brand Surface to Air to launch her very own clothing collection. ..

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D&G lets fans star in brand’s music video

Dolce & Gabbana has invited fans to help create a video for the ‘D&G is Love’ track that will feature in the farewell campaign for the D&G youth line. ..

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Gap kids sing to celebrate the holiday season

Gap fashion brand has invited child singer Maria Aragon to perform ‘I Want Candy’ for the release of their holiday collection. ..

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Adidas releases tribute sneakers

The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’ ..

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Music & fashion by Guess, GQ and Theophilus London

Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..

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Create a gig with Levi’s

Levi’s, in collaboration with Spotify, Clash magazine and Primal Scream rock band invite fans to create a music event and support emerging artists. ..

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Clarks and Rough Trade present live music experience

Clarks Originals shoe brand has teamed up this Autumn and Winter with the legendary London records shop, Rough Trade, to host the “Original Live” project ..

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Unilever teams up with MTV for Dove Fresh Spin campaign

Unilever brand Dove and MTV have teamed up to release a DJ inspired promotion for the Dove go fresh deodorants. The campaign showcases DJs Jessica Who, Chelsea Leyland and Diamond Kuts as style mavens. ..

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BLACK EYED PEAS LIGHT UP THE STAGE

At their recent three-night concert in Paris, the Black Eyed Peas have illuminated the stage thanks to Philips. ..

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LUDACRIS AND 50 CENT LAUNCH OWN HEADPHONES

This month, Soul by Ludacris finally hits the stores! After the announcement earlier this year, fans have been waiting for the Rapper’s first headphone line. ..

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SWIZZ BEATZ NEW CREATIVE DIRECTOR FOR REEBOK CLASSIC

American rapper and producer Swizz Beatz is the new Creative Director of the Reebok Classic Brand. The first product of this collaboration is the limited edition Kamikaze shoe, which was sold out shortly after the release. ..

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UNIVERSAL MUSIC GROUP SURFS WITH BILLABONG TO HIGHER NOTES

Even though they did not produce any activations yet, there is this newborn partnership we didn’t want to hold back from you, because we’re sure it will lead to great activations. Two world leading brands- one in music, the other in board sports lifestyle ..

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WE FASHION LIKES KRYSTL’S STYLE

WE Fashion the Dutch fashion retailer is listening to what inspires people who care about how they look. As an extension of their campaign ..

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