H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna La Fleur in one of her typical day. ..
It all started with a basic fact : Hair has played a major role in the expression of musical artists and the evolution of pop music since its inception. For some reason, this story had really never been told, so Garnier Fructis and VICE figured they should be the ones to tell it. ..
Ralph Lauren has announced that the hottest DJ on the scene, Avicii, will feature in the Fall 2012 Advertising Campaign for Denim & Supply. ..
Best Coast’s frontwoman Bethany Cosentino has revealed her forthcoming Urban Outfitters clothing line. ..
Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..
Clarks Originals shoe brand has teamed up this Autumn and Winter with the legendary London records shop, Rough Trade, to host the “Original Live” project ..
Unilever brand Dove and MTV have teamed up to release a DJ inspired promotion for the Dove go fresh deodorants. The campaign showcases DJs Jessica Who, Chelsea Leyland and Diamond Kuts as style mavens. ..
American rapper and producer Swizz Beatz is the new Creative Director of the Reebok Classic Brand. The first product of this collaboration is the limited edition Kamikaze shoe, which was sold out shortly after the release. ..
Even though they did not produce any activations yet, there is this newborn partnership we didn’t want to hold back from you, because we’re sure it will lead to great activations. Two world leading brands- one in music, the other in board sports lifestyle ..