Musicactivation.com

PUMA has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver common sentences in the form of dance moves instead of words. ..

H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna La Fleur in one of her typical day. ..

To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a really nice mini website : edbangerroom.com. edbangerroom.com is a timeline where you can navigate in the label history in a very playful way. It is full of anecdotes and exclusive content ..

HP continues its wave of activations around music with an interactive experience based on a giant ball and taking place at Planeta Terra festival in São Paolo. ..

Long story short : Oxfam ambassadors Coldplay have donated an incredible – and exclusive – acoustic version of their track ‘In My Place’ for a new crowd-sourced Oxfam campaign video produced by award-winning director Mat Whitecross. ..

It all started with a basic fact : Hair has played a major role in the expression of musical artists and the evolution of pop music since its inception. For some reason, this story had really never been told, so Garnier Fructis and VICE figured they should be the ones to tell it. ..

On March 4th, the international clothing retailer Gap announced it will be joining a year-long celebration of the life and music of Jimi Hendrix in celebration of what would have been the artists’ 70th birthday ..

Smirnoff – who already collaborated with Madonna on the Smirnoff Nightlife Exchange Project – is now continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project. ..

It’s something most music fans dream of… creating their own festival. Now Heineken Live Access is offering just that with its ‘Yourfest’ app. ..

Spotify launched several new branded apps last weeks. Intel has launched Sifter, a recommendation app that sorts songs into a mosaic based on specific tracks, artists and friends. ..

Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision. ..

Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle. ..

Red Bull Studios and UK Channel 4 have teamed up to create a music TV series about up and coming artists. ..

The famous artist and Intel head off around the globe to explore and create music with local artists. ..

Hertz and Live Nation will launch a new multi-year partnership, ‘Moving with Music’, that will involve numerous music sponsorships and consumer engagement programs. ..

Luxury jeweller Cartier invited the French duo AIR to create an exclusive music piece as part of the Cartier Love campaign. ..

Nokia invited the famous producer Deadmau5 along with some of the world’s most talented 4D projection artists to create a one-of-a-kind digital music show in London. ..

17 Cosmetics brand has launched a new campaign in the UK in which it will promote the songs of 17 new artists. ..

The luxury car brand has partnered up with indie band Hellogoodbye to create a short documentary and an exclusive new song. ..

Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London. ..

R&B singer, songwriter and actor Ne-Yo has partnered up with Pernod Ricard to work on a new Malibu drink – Malibu Red. ..

Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’ ..

American rapper Method Man has teamed up with Sour Patch Kids Candy brand on the ‘World Gone Sour’ campaign. ..

Radox Spa brand has made an ambient track that is scientifically proven to be more relaxing than a massage. ..

Aloe Blacc has released a new song entitled “Tonight Downtown”, which has been produced exclusively for a new campaign for Tanqueray, one of the leading producers of premium gin. ..

This year, David Guetta fans have the great opportunity to learn more about their favourite DJ’s life. ..

Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar. ..

Music band OK Go has teamed up with Google Japan for an interactive Chrome experience. ..

Converse has just launched a recording studio that bands can use free of charge. ..

Coke studio is an opportunity for young artists to perform for an important audience and for established artists to try collaborations with new genres. ..

Kia has launched a second season of their Adult Swim Singles program in which they team up with Adult Swim to offer ‘10 free singles’ for ‘10 straight weeks’. ..

At the Heineken Open Source Stage, the fans decide on the line up. Via Facebook, people can suggest, and like other suggestions, in order to create the line up. Heineken will make the final decision between the suggestions with the most votes and invite the artists. ..

TBWA\Singapore has launched an online fundraising campaign in collaboration with The Dirt Radicals and various artists from around the world. ..

Kylie Minogue has just kicked off her big 2011 European tour ‘Aphrodite’. The intensive tour features a total of 35 stops. Her sponsor for the tour? ..