HP LIVE PHOTO STREAM FROM SÃO PAULO FESTIVAL

HP continues its wave of activations around music with an interactive experience based on a giant ball and taking place at Planeta Terra festival in São Paolo. ..

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THE CONVERSE “GET DIRTY” MUSIC TOUR

Anyone who have ever owned Converse Chuck Taylors would admit they look damn good – once they get dirty. Well this basic fact may have inspired Converse because the brand just launched the European “Get Dirty” music series ..

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YAHOO! ON THE ROAD

On this week of March 2013, Yahoo announced that it be rolling out a massive international festival which should be a “daily mobile entertainment and innovation festival this spring/summer featuring the world’s hottest bands, comedians, and surprise guests.” ..

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HP CONNECTS ON-STAGE WITH ELLIE GOULDING

HP – in partnership with Universal Music – hold the very first HP Connected Music gig in the UK which aim to promote the brand new HP music platform. ..

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MTV and Reebok launch the Closer to My Dreams Tour

MTV launches the 2012 Closer to My Dreams Tour, featuring some of the hottest young music stars in hip hop. The tour, which kicks off on September 4, is in its second year now and Tyga will headline this year’s tour. ..

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Midem launches brand central and opens marketing competition

Midem – the annual international B2B event dedicated to the new music ecosystem, is expanding its offer for the brand and advertising communities with a dedicated zone called Brand Central. ..

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Choose Your Energy with The Switch and 5 Gum

To celebrate the launch of the new RPM™, 5® Gum has sponsored the Switch, a live online music event where viewers can choose an artist to suit their mood. ..

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Google Music and T-Mobile make indie bands the stars of the show

The online music store and streaming service Google Music has partnered up with T-Mobile to give orchestral indie rock band The Family Crest the opportunity to perform in front of an audience of music industry decision makers. ..

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Heineken’s Long Story launch event with Ryan Sheridan

Irish musician Ryan Sheridan performed at the Odeon in Dublin for the launch of Heineken’s new TV commercial? ‘Long Story’ which features his song ‘The Dreamer’. ..

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