Musicactivation.com

Beer bottles that interact to their environment, the people in it, and other bottles: Heineken presents the first “smart beer bottles”. ..

Pepsi and Calvin Harris created a unique Facebook app: The Pepsi Remix Machine. This app provides everyone to remix the latest club hit from Calvin Harris “Let’s Go” ft. Ne-Yo. ..

ABSOLUT vodka and Swedish House Mafia have teamed up to create the first music track inspired by an ABSOLUT cocktail. ..

Irish musician Ryan Sheridan performed at the Odeon in Dublin for the launch of Heineken’s new TV commercial? ‘Long Story’ which features his song ‘The Dreamer’. ..

ABSOLUT vodka has collaborated with Gorillaz co-founder and artistic mastermind Jamie Hewlett to create a new design for the Absolut London Bottle. ..

Australian sports drink Mizone has launched an experiment named ZoneLab, to show how music can help athletes reach a higher level of performance. ..

Heineken has released a Facebook app allowing their customers to serenade their potential partner for Valentine’s day. ..

Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle. ..

At the Heineken Open’er Festival in Poland, the famous beer brand has given the fans a chance to meet each other through music and…u-codes. ..

Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media. ..

This Christmas Coca-Cola brings you the “Shake Up Christmas” song, performed in 6 languages by Natasha Bedingfield. ..

This year, Smirnoff and Madonna invite people from 50 countries to swap a nightlife experience. ..

R&B singer, songwriter and actor Ne-Yo has partnered up with Pernod Ricard to work on a new Malibu drink – Malibu Red. ..

American rapper Method Man has teamed up with Sour Patch Kids Candy brand on the ‘World Gone Sour’ campaign. ..

Aloe Blacc has released a new song entitled “Tonight Downtown”, which has been produced exclusively for a new campaign for Tanqueray, one of the leading producers of premium gin. ..

This year, David Guetta fans have the great opportunity to learn more about their favourite DJ’s life. ..

Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind of statement there). ..

This summer, Heineken consumers can get the ultimate ‘on the list’ experience with the brand’s VIP Access program centered around music. ..

To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September. ..

Malibu presents the Station Invasion Summer Concert Tour as part of the ‘White Hot Summer’ promotion. ..

Absolut is at it again: Collaborating with the most inspirational movers and shakers out there as though they’re best friends. ..

Coke studio is an opportunity for young artists to perform for an important audience and for established artists to try collaborations with new genres. ..

Take a sport drink. Take a rapper. Take a drummer. Take a boxer. Mix it all up and roll with the punches… ..

“Now the world’s most ridiculously expensive tap water can be yours.” In this new Celebrity Tap water activation campaign and twist to UNICEF’S Tap project, UNICEF features celebrities like Rihanna, and ..

At the end of January another spectacular season of the X factor went on air in Europe (-in fall on FOX), this year with Pepsi as their exclusive ..

Faithless, Justice and Mika were their predecessors. This year another special edition Coca Cola bottle has launched on the French nightclub market: *drum roll* namely the 2 Club Coke. ..

New Martini Moments online movie uses Krystl song Golden Days to continue the Martini story about inner glamour and authenticity. ..