THE SOUND OF HERMES SILVER

In its new digital campaign, The Sound Of Hermès Silver, luxury French brand Hermès present its new jewelry collection by giving a voice to silver – literally – and adding a new audio dimension to its identity. ..

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THE ADIDAS NITROCHARGE AD AND ITS MYSTERIOUS SOUNDTRACK

Adidas Nitrocharge is the latest football boot developed by German brand Adidas which was released in May 2013. ..

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THE BOTTLE MUSIC MACHINE PROJECT

The Bottle Music Machine is an original musical instrument created by the rum brand Brugal, and the EspadaYSantaCruz creative studio from rum bottles. ..

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PUMA DANCE DICTIONARY ALLOWS TO MESSAGE FRIENDS USING DANCE MOVES

PUMA has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver common sentences in the form of dance moves instead of words. ..

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AMERICAN EXPRESS, UNSTAGED.

American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..

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HEINEKEN CELEBRATES ED BANGER RECORDS 10TH ANNIVERSARY

To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a really nice mini website : edbangerroom.com. edbangerroom.com is a timeline where you can navigate in the label history in a very playful way. It is full of anecdotes and exclusive content ..

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Play & Stay at Aloft Hotels

The Aloft Hotels chain has joined forces with the band We Are Scientists to launch the Play & Stay At Aloft campaign. ..

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Spotify adds branded apps

Spotify launched several new branded apps last weeks. Intel has launched Sifter, a recommendation app that sorts songs into a mosaic based on specific tracks, artists and friends. ..

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Google Music and T-Mobile make indie bands the stars of the show

The online music store and streaming service Google Music has partnered up with T-Mobile to give orchestral indie rock band The Family Crest the opportunity to perform in front of an audience of music industry decision makers. ..

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Sonic Youth’s Kim Gordon has a new fashion line

Sonic Youth’s bass, guitar and vocalist Kim Gordon has collaborated with French fashion brand Surface to Air to launch her very own clothing collection. ..

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Cars can be musicians too thanks to OK Go and Chevrolet

The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..

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Callaway Golf partners up with Justin Timberlake

The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf. ..

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Ne-Yo mixes up a new Malibu

R&B singer, songwriter and actor Ne-Yo has partnered up with Pernod Ricard to work on a new Malibu drink – Malibu Red. ..

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Hyundai gives fans Re:Generation

Hyundai has invited 5 DJs to collaborate with musicians of other music genres to create a set of exclusive music tracks ..

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Create a gig with Levi’s

Levi’s, in collaboration with Spotify, Clash magazine and Primal Scream rock band invite fans to create a music event and support emerging artists. ..

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Coldplay in Suit of Lights for AmEx Unstaged

The seven time Grammy Award winning band Coldplay is set to be the next star of the livestream “Unstaged” music series sponsored by American Express in partnership with VEVO and YouTube. ..

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Philips is Obsessed With Sound

Philips has teamed up with the award winning Dutch Metropole Orchestra for its Obsessed with Sound campaign. ..

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Blink-182 illegal fan footage festival

Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’. ..

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Pharrell Williams has a Qream

Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind of statement there). ..

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Jane’s Addiction Fan generated 3D film on LG phones

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience. ..

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CHRYSLER PROUDLY PRESENTS ‘IMPORTED FROM DETROIT’

After successfully featuring the Detroit based artists Eminem and Dr. Dre in their ads, Chrysler has now built even more upon their heritage ..

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SOMEDAY BY JUSTIN BIEBER

The world’s best known teenager has launched his own fragrance. ..

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CEE LO DISTILLED FOR ABSOLUT

Absolut is at it again: Collaborating with the most inspirational movers and shakers out there as though they’re best friends. ..

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LUDACRIS AND 50 CENT LAUNCH OWN HEADPHONES

This month, Soul by Ludacris finally hits the stores! After the announcement earlier this year, fans have been waiting for the Rapper’s first headphone line. ..

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SWIZZ BEATZ NEW CREATIVE DIRECTOR FOR REEBOK CLASSIC

American rapper and producer Swizz Beatz is the new Creative Director of the Reebok Classic Brand. The first product of this collaboration is the limited edition Kamikaze shoe, which was sold out shortly after the release. ..

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ADIDAS GOES DOGGSTYLE WITH SNOOP DOGG KICKS

Snoop Dogg just keeps on flowing non-stop: he and adidas gave us an inspirational start to the year with The Dogg House exhibition at the HVW8 gallery. The legendary rapper showed us that he not only knows ..

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HOW LADY GAGA DESIGNED POLAROID’S GREY LABEL GLASSES

As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..

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COCA-COLA LAUNCHES GLOBAL MUSIC EFFORT TO CONNECT WITH TEENS

In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..

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INTEL TEAMS WITH WILL.I.AM, BLACK EYED PEAS FRONTMAN

As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..

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