In its new digital campaign, The Sound Of Hermès Silver, luxury French brand Hermès present its new jewelry collection by giving a voice to silver – literally – and adding a new audio dimension to its identity. ..
American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..
To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a really nice mini website : edbangerroom.com. edbangerroom.com is a timeline where you can navigate in the label history in a very playful way. It is full of anecdotes and exclusive content ..
The online music store and streaming service Google Music has partnered up with T-Mobile to give orchestral indie rock band The Family Crest the opportunity to perform in front of an audience of music industry decision makers. ..
The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting. ..
Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind of statement there). ..
American rapper and producer Swizz Beatz is the new Creative Director of the Reebok Classic Brand. The first product of this collaboration is the limited edition Kamikaze shoe, which was sold out shortly after the release. ..
As part of a new suite of products under the name Grey Label, Lady Gaga and Polaroid unveiled a digital camera with a retro design and ..
In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in ..
As an extension of his insatiable fascination with technology, which plays a significant role in his professional and personal lives, will.i.am will engage in a multi-year ..