THE SOUND OF HERMES SILVER

In its new digital campaign, The Sound Of Hermès Silver, luxury French brand Hermès present its new jewelry collection by giving a voice to silver – literally – and adding a new audio dimension to its identity. ..

| |

Read More

THE ADIDAS NITROCHARGE AD AND ITS MYSTERIOUS SOUNDTRACK

Adidas Nitrocharge is the latest football boot developed by German brand Adidas which was released in May 2013. ..

| | |

Read More

AMERICAN EXPRESS, UNSTAGED.

American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..

| | | |

Read More

HP LIVE PHOTO STREAM FROM SÃO PAULO FESTIVAL

HP continues its wave of activations around music with an interactive experience based on a giant ball and taking place at Planeta Terra festival in São Paolo. ..

| | |

Read More

FRUCTIS TELLS FANS THE STORY OF THEIR FAVORITE MUSIC ARTIST’S HAIRSTYLE

It all started with a basic fact : Hair has played a major role in the expression of musical artists and the evolution of pop music since its inception. For some reason, this story had really never been told, so Garnier Fructis and VICE figured they should be the ones to tell it. ..

| | |

Read More

MTV and Reebok launch the Closer to My Dreams Tour

MTV launches the 2012 Closer to My Dreams Tour, featuring some of the hottest young music stars in hip hop. The tour, which kicks off on September 4, is in its second year now and Tyga will headline this year’s tour. ..

| | |

Read More

Midem launches brand central and opens marketing competition

Midem – the annual international B2B event dedicated to the new music ecosystem, is expanding its offer for the brand and advertising communities with a dedicated zone called Brand Central. ..

| | |

Read More

Play & Stay at Aloft Hotels

The Aloft Hotels chain has joined forces with the band We Are Scientists to launch the Play & Stay At Aloft campaign. ..

| |

Read More

Durex offers Facebook app to find just the perfect love song

Durex is getting couples “in sync” by a new Facebook app that helps them find the perfect love song based on their lovemaking styles. ..

| |

Read More

Pepsi & Twitter announce music partnership

Pepsi & Twitter have announced a new partnership centered around music. It will be a big part of Pepsi’s ‘Live For Now’ global marketing campaign. ..

| | |

Read More

How audio tagging amplifies ads and music on TV

Shazam, Soundhound and other mobile tagging apps have been making their way into television advertising. ..

| | |

Read More

Nicki Minaj, brands favorite endorser

Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships. ..

| | |

Read More

Pepsi Remix Machine with Calvin Harris

Pepsi and Calvin Harris created a unique Facebook app: The Pepsi Remix Machine. This app provides everyone to remix the latest club hit from Calvin Harris “Let’s Go” ft. Ne-Yo. ..

| |

Read More

Mizone helps athletes get into their ‘zone’

Australian sports drink Mizone has launched an experiment named ZoneLab, to show how music can help athletes reach a higher level of performance. ..

| | |

Read More