THE ADIDAS NITROCHARGE AD AND ITS MYSTERIOUS SOUNDTRACK

Adidas Nitrocharge is the latest football boot developed by German brand Adidas which was released in May 2013. ..

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H&M FOLLOWS DJ LA FLEUR IN SEARCH FOR HYPE

H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna La Fleur in one of her typical day. ..

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FRUCTIS TELLS FANS THE STORY OF THEIR FAVORITE MUSIC ARTIST’S HAIRSTYLE

It all started with a basic fact : Hair has played a major role in the expression of musical artists and the evolution of pop music since its inception. For some reason, this story had really never been told, so Garnier Fructis and VICE figured they should be the ones to tell it. ..

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Midem launches brand central and opens marketing competition

Midem – the annual international B2B event dedicated to the new music ecosystem, is expanding its offer for the brand and advertising communities with a dedicated zone called Brand Central. ..

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Choose Your Energy with The Switch and 5 Gum

To celebrate the launch of the new RPM™, 5® Gum has sponsored the Switch, a live online music event where viewers can choose an artist to suit their mood. ..

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ABSOLUT and Swedish House Mafia bring ‘Greyhound’ to life

ABSOLUT vodka and Swedish House Mafia have teamed up to create the first music track inspired by an ABSOLUT cocktail. ..

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Bethany Cosentino designs Urban Outfitters’ new vintage collection

Best Coast’s frontwoman Bethany Cosentino has revealed her forthcoming Urban Outfitters clothing line. ..

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Google Music and T-Mobile make indie bands the stars of the show

The online music store and streaming service Google Music has partnered up with T-Mobile to give orchestral indie rock band The Family Crest the opportunity to perform in front of an audience of music industry decision makers. ..

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Heineken’s Long Story launch event with Ryan Sheridan

Irish musician Ryan Sheridan performed at the Odeon in Dublin for the launch of Heineken’s new TV commercial? ‘Long Story’ which features his song ‘The Dreamer’. ..

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Mizone helps athletes get into their ‘zone’

Australian sports drink Mizone has launched an experiment named ZoneLab, to show how music can help athletes reach a higher level of performance. ..

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Burn fuels David Guetta fans with a music documentary

This year, David Guetta fans have the great opportunity to learn more about their favourite DJ’s life. ..

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Become a rockstar with Paco Rabanne and Universal Music

Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar. ..

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CONVERSE RUBBER TRACKS

Converse has just launched a recording studio that bands can use free of charge. ..

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CEE LO DISTILLED FOR ABSOLUT

Absolut is at it again: Collaborating with the most inspirational movers and shakers out there as though they’re best friends. ..

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WE FASHION LIKES KRYSTL’S STYLE

WE Fashion the Dutch fashion retailer is listening to what inspires people who care about how they look. As an extension of their campaign ..

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