Smirnoff – who already collaborated with Madonna on the Smirnoff Nightlife Exchange Project – is now continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project.
The iconic vodka brand is offering its fans an access to MDNA NIGHTLIFE EDITION – a set of 7 remixed tracks from Madonna’s much-anticipated latest album set to be released end of March – through the Smirnoff US Facebook page.
What is different from the original in this “nightlife edition”?
It includes tracks by “DJ sensations Kid Capri & Just Blaze, from Smirnoff’s Master of the Mix program and never heard before versions of new tracks including ‘Give Me All Your Luvin’ and ‘Masterpiece” answers Smirnoff.
In order to acquire the album, Facebook users must like the page, then they’ll be able to order for $3.50. This offer is available for the brand’s fans around the globe.
“It is a testament to Madonna’s phenomenal performance and album production that these tracks can be remixed whilst retaining their musical integrity and broad appeal. It is exciting to be giving our fans the first chance to hear these incredible tracks in an expertly produced compilation album,” says Simon Burch, Global Brand Director for The Smirnoff Co.