The Aloft Hotels chain has joined forces with the band We Are Scientists to launch the Play & Stay At Aloft campaign. The promotion is called “Play & Stay at Aloft,” and the hotel is on the search for the next indie band sensation.
Aloft is hosting a series of live events at hotels around the world. Bands submit a link to their demo, with the most promising invited to perform live at their nearest participating Aloft Hotel. The winning band will then write and record a new track with We Are Scientists in a 12-hour session at a custom-built studio at Aloft London Excel. In addition, fans will be able to interact with the session studio via a live stream on Facebook. The new band will make their global debut at an exclusive live gig with We Are Scientists.
“We share our guests’ love of music, their passion for discovering new talent, and their excitement for live performances,” says Brian McGuinness from Aloft on brand-e. “What’s most exciting for us is that guests tell us we’ve become their partner in exploring music and finding cool new artists. More than just a hotel brand, Aloft has become a lifestyle brand for them, and it’s one of the reasons why Aloft’s a worldwide hit.”