Pepsi and Calvin Harris created a unique Facebook app: The Pepsi Remix Machine. This app provides everyone to remix the latest club hit from Calvin Harris “Let’s Go” ft. Ne-Yo.
Hosted by Beatport, the “Calvin Harris Let’s Go Featuring Ne-Yo Remix Contest” gives the best remixer a opening spot for Calvin Harris at a Pepsi party on Ibiza and enjoy six nights of clubbing on the island. Calvin Harris knows how to create an epic hit, he’s debut “Acceptable in the 80” was a club hit all over Europe and since then he made tunes with Rihanna, Kelis and Dizzee Rascal.
The Remix Machine is part of the “Kick In The Mix” campaign. This campaign brings music and soccer together; Calvin Harris produces the soundtrack and will star in the TV commercial together with Messi, Drogba, Torres and more famous football players. It’s an extension of the Refresh the Remix campaign Pepsi did last year, whereby DJ’s could win a masterclass after sending in a remix. Its fits the long tradition of Pepsi and Music: in the past they worked with several artists like Ray Charles, Britney Spears, Beyonce and of course Michael Jackson.
Pepsi seems to be more into Electronic Dance Music since a few years. In 2009 Pepsi launched an online branded music portal called Pepsi DJ Collective that was hosted by A-trak, Diplo and other DJ’s with free music downloads, the latest releases, playlists, music charts and ‘artists of the week’ ratings. In the near future there will even be a Pepsi 25th-anniversary campaign for the rerelease of Michael Jackson’s Bad that will include a series of remixes from superstar DJs like Skrillex, Diplo and A-Trak.
Check out the contest here.