Nike_DJ Daito Manabe

NIKE + NOT JUST FOR RUNNING WITH DJ DAITO MANABE

Nike Japan makes music with Nike Free Run+ with the Nike Music Shoe. Japanese DJ Daito Manabe bends and twists the flexible soles of Nike shoes in a live performance of Also sprach Zarathustra, originally written by Richard Strauss.

DJ Daito Manabe was hired by Nike to create this viral video. Daito and crew turned the shoes into controllers and used them to create slick beats and alter sounds by tapping, bending, and twisting them in all sorts of ways.  How did they do it?  In an interview Daito said “he used flex sensors and accelerometers to make the shoes interactive.  He then processed the control signal and converted it to sound using the modular visual programming environment Max/MSP and Ableton’s Max for Live.” Kudos for the result.