Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships.
After the release of Pink Friday, her debut studio album, brands were standing in line to collaborate with Minaj. She already teamed up with Nokia, Pepsi, MAC, Give Back Brands LLC and she recently signed a deal with adidas. As a result of this, she became the first female artist in the FORBES Hip-hop Cash Kings list, together with Kanye West, Sean Combs en Jay-Z.
One of the latest partnerships of Minaj, announced just a few days after her deal with Pepsi, is the exclusive agreement with the beauty company Give Back Brands, the company where Justin Bieber released his fragrance last year. As if this is not enough, adidas announced that Nicki will be the new face of the of their Fall/Winter 2012 campaign for adidas originals. The first pictures of her and fashion designer Jeremy Scott already appeared online .
Her endorsement of the latest Nokia phone is quite remarkable as well. Nicki took over Times Square for a live performance in front of surprised tourists and outrageous fans. The event was hosted by Nokia to launch the Lumia Smartphone, watch the clip below.