mtv chopsticks your inner drummer

MTV’S CHOPSTICKS ACTIVATE YOUR INNER DRUMMER

Sushi restaurants are fast…but not that fast. MTV Brazil has come up with a nice while-u-wait initiative.

MTV Brazil provided 11 sushi restaurants with a generous supply of placemats featuring aerial-view drum kits. While waiting for their sashimi, customers can whip out their chopsticks and are encouraged to start using the placemat as drumkit.

This low-key music activation is part of the “A musica nao para” or ‘Music never stops’ campaign. The chopsticks fun proves that music activation does not always need big artist endorsement or mass media campaigning, sometimes providing people with a little distraction and a laugh on the side is enough to keep the music going…