Candy brand Wonka and DJ Nick Cannon invite fans to make music via an app.
Users can access the application via the Wonka Facebook page. The application – called “Wonka WRapper” – enables users to mix various music tracks by adjusting the rhythm, changing instruments and adding graphics. The fans can release the music by holding Wonka’s product wrappers in front of their webcam. As Nick Cannon says : ” With a little creativity, imagination and some Wonka candy, the Wonka WRapper lets you be the DJ online, and you can share the music you make through Facebook.”
This partnership enables Wonka brand to reach various audiences via a funny interactive project that fits well with their brand identity. According to Tricia Bowles of Nestlé USA : “When it comes to Wonka candy and music, Nick Cannon knows best. We love the fun and creativity that Nick brings to this innovative project…The Wonka WRapper is a great online program for candy and music lovers, and a lot of fun for all ages!”
It is interesting to observe that candy brands are getting more involved in partnerships with musicians. Recently, Sour Patch candy worked together with rapper Method Man, to promote candy by releasing an exclusive track “World Gone Sour.” Candy brands have realized the potential to reach their fans and offer them something original and creative through music, and it looks like it has worked.