Midem launches brand central and opens marketing competition

Midem – the annual international B2B event dedicated to the new music ecosystem, is expanding its offer for the brand and advertising communities with a dedicated zone called Brand Central. Organised by Reed MIDEM, midem will take place in Cannes, 26-29 January 2013.

Brand Central is the place to learn all about the music and brands relationship. It offers a tailor-made learning programme run by industry experts to better understand the synergy between music and brands. Events will include presentations of successful music and brands case studies, music pitch sessions, workshops and training sessions on how to work with brands, and how to get music licensed and synched.

With music a crucial factor to help brands reach out to and further engage with their audience, Brand Central provides the perfect backdrop for music industry executives to meet with brand representatives and advertising agencies.

Brand Central will also host the pitches of the 20 finalists of the second edition of the midem Marketing Competition. Following the success of the first edition, midem is opening a second category, highlighting the best music placement in an ad. This is in addition to the first category, which rewards the best use of music or partnership with an artist in a marketing campaign.

The call for entries to the competition is now open, and submissions must be made before 11 November 2012. To access the call for entry forms, click here for category 1 (best use of music in a marketing campaign) and click here for category 2 (best music placement in an ad).

Hope to see you there!