Kylie Minogue has just kicked off her big 2011 European tour ‘Aphrodite’. The intensive tour features a total of 35 stops. Her sponsor for the tour? Microsoft and Dance Central for Kinect!
Kylie Minogue and Micorsoft will enable fans to view backstage footage on European Xbox Facebook pages. Furthermore Dance Central will form the centerpiece of the whole campaign, with Kylie introducing the immensely popular Kinect game to all of her fans.
Kylie on the collaboration: “I am delighted that Dance Central is sponsoring my European tour, it’s a perfect synergy. My fans will also have a chance to put their own dance moves to the test as ‘Can’t Get You Out Of My Head’ is one of the tracks on Dance Central – good luck!