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KIA – ADULT SWIM SINGLES PROGRAM 2011

Kia has launched a second season of their Adult Swim Singles program in which they team up with Adult Swim to offer ‘10 free singles’ for ‘10 straight weeks’.

After the success of the first edition in 2010, Kia and Adult Swim decided to make the second edition last 10 weeks, adding an extra 2 weeks of swim singles. The singles are exclusive content that cannot be found elsewhere. The music range is wide, with artists from many different pop and alternative pop genres.

Kia also sponsored the video clips of two of the featured artists; Mastodon and Best Coast. Adult swim fans can also find interview content on Best Coast and Active Child.

According to John O’Hara, EVP/general sales manager of Adult Swim and Cartoon Network, the program is a ’highly-successful vehicle to deliver great music and unique content to our Adult Swim fans, while also offering a custom opportunity for our advertising partner’.