Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’
The global campaign is part of the promotion for the new Asus N Series notebook, and spans 16 countries. Intel and Asus brands, with Jason Mraz, encourage users to share their ideas of the incredible, describe it and upload it, along with any imagery or multimedia content. Through this they want to celebrate the creativity and imagination of people around the world. The winning idea will be made into a short movie, which will premiere at one of the most important film festivals – in Park City, Utah, in January 2012.
This brand partnership with an artist is extraordinary due to the extensive involvement of Mraz in the campaign. The artist will be participating in every step of the project; he composed a song for the campaign and will travel the world ‘in search for incredible.’ The users will be able to follow his trip through documentary videos posted on the project’s website, as well as on their youtube channel. On top of that, Mraz will be a member of the jury that will select the best idea of incredible submitted by the users. He will also appear at the screening of the winning project at the film festival in Park City, Utah, in January 2012. For all these reasons, this partnership is a great example of a collaboration that has taken it to a next level by fully integrating the artist into the campaign.