For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience.
At a concert at Terminal 5 in New York, more than 100 consumers were chosen by LG and Jane’s Addiction to film the concert with the new LG Thrill 4G phones. The footage was then compiled into a 60 minute 3D documentary released on YouTube, thereby creating the world’s first 3D user generated content.
YouTube also offered a live stream, so that fans around the world could enjoy the concert. “It’s a night of firsts. For LG, Jane’s Addiction, YouTube and the technology industry as a whole, the world’s first 3D user-generated concert is an entertainment breakthrough, opening the door to mobile 3D possibilities,” says Tim O’Brien, Vice President of marketing for LG Mobile. “A revolutionary 360-degree stage coupled with Jane’s Addiction’s eclectic performance style will create the ideal setting for a one-of-a-kind concert experience.”
In 2010, the Beastie Boys created a similar experience with their fans. They handed out 50 cameras to 50 fans to cover a show at Madison Square and compiled the footage into a 30 minute video. A year however and the technology means a far better user-generated end result.
