HP continues its wave of activations around music with an interactive experience based on a giant ball and taking place at Planeta Terra festival in São Paolo.
The concept is based on a giant balloon given to dancers to be bounced over their heads and which is equipped with an HD camera and Wi-Fi antenna.
As long as the festival went on, the ‘Photoball’ took pictures of the crowd which were live streamed on the scene screens, on the brand Facebook page and on a web-TV where they reached up to 3 million viewers. As an addition to the live stream, festival-goers could have their favorites pictures print out at a dedicated corner.
This operation aimed at introducing HP Printers new positioning ”Making Memories Last”.