Hertz and Live Nation will launch a new multi-year partnership, ‘Moving with Music’, that will involve numerous music sponsorships and consumer engagement programs.
The campaign will start on the 1st of January and will include artist’s partnerships as well as free tickets to Live Nation events, and Hertz Live Radio which will play in Hertz facilities and buses. The brand will also provide free rental cars that will take fans to the concerts. The campaign will start with the promotion of Fitz & the Tantrums – a soul-pop band that will accompany the partnership from its launch at a press conference in New York.
According to Mark Frissora, Hertz Chairman and CEO, “Experiencing live music is a valued passion for a wide range of consumers. By partnering with Live Nation, one of the most significant forces in the music industry and the owner of Ticketmaster, Hertz will engage directly with fans by becoming an integral part of the live entertainment process as they purchase tickets, attend events and share their experiences with friends. By closely aligning Hertz with live music and tapping into Live Nation’s multi-channel network, we are changing how we drive interaction among existing and potential customers.”
It’s an interesting partnership because as well as creating a stronger relationship between the Hertz brand and the customers, it also works on B2B level with Live Nation using Hertz products and services for its business. Therefore, the partnership benefits various parties; the partners, artists and the customers.