Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live from Twitter music conversations.
Trending 10 was announced on April 24th on Trident’s twitter account will bring audiences the ten top music-related stories of the day in a 30 minutes show aired on week nights and hosted by Fuse personality and co-host of Top 20 Countdown Yasmine Richard.
“As a leader in the gum category, we are constantly evolving how we engage with consumers, and Trending 10 allows us to reach millennials where they live and how they live with multi-screen, multiplatform programming,” says Farrah Bezner, marketing director at Mondelēz, owner of the Trident brand. “Through the partnership we’ll be connecting with consumers at gum-chewing moments, like when they are commuting or waiting in line at the checkout. It’s important that we’re on their screens when gum might be on their minds, especially because gum is an impulse category.”
Actually, this is no first time association between Trident and music since the brand made the track Hungry Like The Wolf: Steve Aoki vs Duran Duran – The New York Werewolf Mix available for free download on in its Facebook page last year.