Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle.
Each year, the American corporate giant picks a trendy artist to be the ambassador for their collector bottle. Following Justice in 2009, Mika in 2010 and Daft Punk in 2011, David Guetta will have this year’s privilege of giving his colors to the emblematic bottle.
It is however not the first time that the Coca-Cola company and the French artist have collaborated, he was involved in a fruitful global marketing partnership with Burn Energy Drinks in 2011. This project gave birth to “Nothing but the beat” – a documentary-style film on Guetta’s life behind the scenes, and a competition for fresh music producers craving to be heard.
By extending their collaboration with the French artist, Coca-Cola is reinforcing their position as a worldwide ambassador of happiness and entertainment, while benefiting from the well-known creativity and energy on which Guetta has built his fame.
The 2012 Club Coke bottle will be unveiled on January 28th at the NRJ Music Awards ceremony in Cannes, it will then only be available in selected shops and the trendiest nightclubs in France.