In 2010 K’naan and Coca-Cola created a highly successful partnership around the FIFA World Cup and released the single “Wavin’ Flag”, which went to number one in more than 19 countries.
Building on this The Coca-Cola Company have created a global partnership that will be used to create exclusive content and events targeted at teens around the world. The first year of the partnership will focus around selected artists and three Coca-Cola Music Sessions.
One Night Only. The band has created an exclusive track to be used in a global television commercial. Online there will be an innovative UGC platform enabling consumers to create their own version of the music video.
Maroon 5. The band will write and record a brand new track in London in just 24 hours, the bands new track draw inspiration from their fans who can participate through state-of-the-art digital and projection-mapping technology.