The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf.
First Will.i.am was invited to join Intel as their Director of Innovation, now it’s Justin Timberlake who partners/teams up with the golf brand Callaway as their Creative Director. Justin has entered into in a multi-year partnership with the brand and will contribute to the development and execution of marketing activities for Callaway, as well as consult on the visual representations of the brand.
Justin, internationally recognized as a talented artist, is also a passionate golf player making him a perfect artist to represent the Callaway brand. According to Jeff Colton, SVP of global brand and product at Callaway; “Justin is an extremely gifted artist and an avid golfer with a deep passion for Callaway products, and his creative energy will serve us well as we connect with the next generation of golfers. The opportunity to bring someone with his multifaceted talents into our creative matrix is very rare, and his input has already made an impact.”
This is an interesting partnership because of how well fitted the artist is to the brand. Justin Timberlake has teamed up with a brand that aligns with his personal passion, and his popularity and talent will help Callaway to connect with the young generations. As Justin says; “It’s always great when professional projects surround subjects that I am passionate about, and the sport of golf and my work with Callaway definitely fit that criteria. I’m looking forward to bringing a fresh perspective to this category – focusing on the social aspects, fun and lifestyle associated with Callaway and playing golf.”