Author Archives: United State of Fans
In its new digital campaign, The Sound Of Hermès Silver, luxury French brand Hermès present its new jewelry collection by giving a voice to silver – literally – and adding a new audio dimension to its identity.
Adidas Nitrocharge is the latest football boot developed by German brand Adidas which was released in May 2013.
The Bottle Music Machine is an original musical instrument created by the rum brand Brugal, and the EspadaYSantaCruz creative studio from rum bottles.
PUMA has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver common sentences in the form of dance moves instead of words.
H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna … Continue reading
Beer bottles that interact to their environment, the people in it, and other bottles: Heineken presents the first “smart beer bottles”.
To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a really nice mini website : edbangerroom.com. edbangerroom.com is a timeline where you can navigate in the label history in a very playful way. It is … Continue reading
HP continues its wave of activations around music with an interactive experience based on a giant ball and taking place at Planeta Terra festival in São Paolo.
Long story short : Oxfam ambassadors Coldplay have donated an incredible – and exclusive – acoustic version of their track ‘In My Place’ for a new crowd-sourced Oxfam campaign video produced by award-winning director Mat Whitecross.
Anyone who have ever owned Converse Chuck Taylors would admit they look damn good – once they get dirty. Well this basic fact may have inspired Converse because the brand just launched the European “Get Dirty” music series
It all started with a basic fact : Hair has played a major role in the expression of musical artists and the evolution of pop music since its inception. For some reason, this story had really never been told, so … Continue reading
On March 4th, the international clothing retailer Gap announced it will be joining a year-long celebration of the life and music of Jimi Hendrix in celebration of what would have been the artists’ 70th birthday
On this week of March 2013, Yahoo announced that it be rolling out a massive international festival which should be a “daily mobile entertainment and innovation festival this spring/summer featuring the world’s hottest bands, comedians, and surprise guests.”
HP – in partnership with Universal Music – hold the very first HP Connected Music gig in the UK which aim to promote the brand new HP music platform.
MTV launches the 2012 Closer to My Dreams Tour, featuring some of the hottest young music stars in hip hop. The tour, which kicks off on September 4, is in its second year now and Tyga will headline this year’s … Continue reading
Midem – the annual international B2B event dedicated to the new music ecosystem, is expanding its offer for the brand and advertising communities with a dedicated zone called Brand Central.
The Aloft Hotels chain has joined forces with the band We Are Scientists to launch the Play & Stay At Aloft campaign.
It’s something most music fans dream of… creating their own festival. Now Heineken Live Access is offering just that with its ‘Yourfest’ app.
Spotify launched several new branded apps last weeks. Intel has launched Sifter, a recommendation app that sorts songs into a mosaic based on specific tracks, artists and friends.
Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships.
Pepsi and Calvin Harris created a unique Facebook app: The Pepsi Remix Machine. This app provides everyone to remix the latest club hit from Calvin Harris “Let’s Go” ft. Ne-Yo.
Top producer Rodney Jerkins seeks new talent from the rap and R&B scene for a new McDonald’s campaign.
Ralph Lauren has announced that the hottest DJ on the scene, Avicii, will feature in the Fall 2012 Advertising Campaign for Denim & Supply.
The online shopping retailer SSENSE has just release what they like to call the “world’s first fully shoppable music video”, enabling the audience to “dance and shop” simultaneously.
To celebrate the launch of the new RPM™, 5® Gum has sponsored the Switch, a live online music event where viewers can choose an artist to suit their mood.
Jägermeister and Portugal. The Man have launched a campaign giving artists the task of designing a limited edition tour poster for selected markets of the 2012 Jagermeister Music Tour.
ABSOLUT vodka and Swedish House Mafia have teamed up to create the first music track inspired by an ABSOLUT cocktail.
Best Coast’s frontwoman Bethany Cosentino has revealed her forthcoming Urban Outfitters clothing line.
The online music store and streaming service Google Music has partnered up with T-Mobile to give orchestral indie rock band The Family Crest the opportunity to perform in front of an audience of music industry decision makers.
If these songs sound familiar to you, that’s because you’ve heard them on TV. Advertising is a great source of musical discoveries and so today Music Activation has put together a selection of the best TV commercial tracks. Will you … Continue reading
Sonic Youth’s bass, guitar and vocalist Kim Gordon has collaborated with French fashion brand Surface to Air to launch her very own clothing collection.
Irish musician Ryan Sheridan performed at the Odeon in Dublin for the launch of Heineken’s new TV commercial? ‘Long Story’ which features his song ‘The Dreamer’.
Australian sports drink Mizone has launched an experiment named ZoneLab, to show how music can help athletes reach a higher level of performance.
The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting.
Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision.
It’s Oscar time! While the judges are making up their mind and selecting the award winners, we’ve decided to approach the competition from a slightly different angle…music! Discover the nominees without seeing them – just listen to these soundtracks that … Continue reading
Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle.
The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf.
Red Bull Studios and UK Channel 4 have teamed up to create a music TV series about up and coming artists.
Toyota Yaris offers fans the chance to contribute to a bespoke pop video which will feature a rap written especially for them.
At the Heineken Open’er Festival in Poland, the famous beer brand has given the fans a chance to meet each other through music and…u-codes.
Dolce & Gabbana has invited fans to help create a video for the ‘D&G is Love’ track that will feature in the farewell campaign for the D&G youth line.
Hertz and Live Nation will launch a new multi-year partnership, ‘Moving with Music’, that will involve numerous music sponsorships and consumer engagement programs.
It’s December, it’s cold, so we decided to warm this month up with the nice warm voice of Frank Sinatra and company! Enjoy our new playlist that will bring you the winter holidays atmosphere. Connect to Spotify and listen to … Continue reading
This Christmas Coca-Cola brings you the “Shake Up Christmas” song, performed in 6 languages by Natasha Bedingfield.
Luxury jeweller Cartier invited the French duo AIR to create an exclusive music piece as part of the Cartier Love campaign.
Nokia invited the famous producer Deadmau5 along with some of the world’s most talented 4D projection artists to create a one-of-a-kind digital music show in London.
The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom.
17 Cosmetics brand has launched a new campaign in the UK in which it will promote the songs of 17 new artists.
We gave you relaxing tracks, now we’re giving you a compilation of vintage songs. Autumn is a nostalgic time… let’s remind ourselves some of those good old tunes !
The luxury car brand has partnered up with indie band Hellogoodbye to create a short documentary and an exclusive new song.
The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’
Dutch provider KPN signed a deal with Spotify to provide its customers with free access to premium music content.
This year, Smirnoff and Madonna invite people from 50 countries to swap a nightlife experience.
R&B singer, songwriter and actor Ne-Yo has partnered up with Pernod Ricard to work on a new Malibu drink – Malibu Red.
Hyundai has invited 5 DJs to collaborate with musicians of other music genres to create a set of exclusive music tracks
Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’
American rapper Method Man has teamed up with Sour Patch Kids Candy brand on the ‘World Gone Sour’ campaign.
Levi’s, in collaboration with Spotify, Clash magazine and Primal Scream rock band invite fans to create a music event and support emerging artists.
Stressed out? Tired? Our newest playlist of relaxing tunes will help you let go and forget about the world around you. Just sit back and enjoy the playlist.
The seven time Grammy Award winning band Coldplay is set to be the next star of the livestream “Unstaged” music series sponsored by American Express in partnership with VEVO and YouTube.
Clarks Originals shoe brand has teamed up this Autumn and Winter with the legendary London records shop, Rough Trade, to host the “Original Live” project
This year, David Guetta fans have the great opportunity to learn more about their favourite DJ’s life.
Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar.
Summer is officially over, but not for Music Activation! If you are missing that summer energy, we can help revive those last remains with our ‘Indian Summer’ playlist. Listen to our compilation of indie songs and your good mood will … Continue reading
Unilever brand Dove and MTV have teamed up to release a DJ inspired promotion for the Dove go fresh deodorants. The campaign showcases DJs Jessica Who, Chelsea Leyland and Diamond Kuts as style mavens.
Philips has teamed up with the award winning Dutch Metropole Orchestra for its Obsessed with Sound campaign.
Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’.
Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind … Continue reading
This summer, Heineken consumers can get the ultimate ‘on the list’ experience with the brand’s VIP Access program centered around music.
After successfully featuring the Detroit based artists Eminem and Dr. Dre in their ads, Chrysler has now built even more upon their heritage
We gave you summer, now we’re giving you no excuse. These tunes will enhance any summer travel plans but if the weather stays this way and you’re not going anywhere sultry, these tracks will aid escape on demand anyway.
Icelandic singer Björk is promoting her new album ‘Biophilia’ via an app
The world’s best known teenager has launched his own fragrance.
Music band OK Go has teamed up with Google Japan for an interactive Chrome experience.
Just in time for the festival season, Pringles has launched its app that lets would-be rockers turn their phones into musical instruments.