Author Archives: United State of Fans

THE SOUND OF HERMES SILVER

In its new digital campaign, The Sound Of Hermès Silver, luxury French brand Hermès present its new jewelry collection by giving a voice to silver – literally – and adding a new audio dimension to its identity.

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THE ADIDAS NITROCHARGE AD AND ITS MYSTERIOUS SOUNDTRACK

Adidas Nitrocharge is the latest football boot developed by German brand Adidas which was released in May 2013.

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THE BOTTLE MUSIC MACHINE PROJECT

The Bottle Music Machine is an original musical instrument created by the rum brand Brugal, and the EspadaYSantaCruz creative studio from rum bottles.

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PUMA DANCE DICTIONARY ALLOWS TO MESSAGE FRIENDS USING DANCE MOVES

PUMA has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver common sentences in the form of dance moves instead of words.

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FUSE AND TRIDENT TEAM UP ON A TWITTER SOURCED MUSIC SHOW

Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live … Continue reading

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H&M FOLLOWS DJ LA FLEUR IN SEARCH FOR HYPE

H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna … Continue reading

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HEINEKEN BRINGS ITS BOTTLE TO LIFE

Beer bottles that interact to their environment, the people in it, and other bottles: Heineken presents the first “smart beer bottles”.

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AMERICAN EXPRESS, UNSTAGED.

American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which … Continue reading

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HEINEKEN CELEBRATES ED BANGER RECORDS 10TH ANNIVERSARY

To celebrate the 10th anniversary of the French record label Ed Banger, Heineken launched a really nice mini website : edbangerroom.com. edbangerroom.com is a timeline where you can navigate in the label history in a very playful way. It is … Continue reading

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HP LIVE PHOTO STREAM FROM SÃO PAULO FESTIVAL

HP continues its wave of activations around music with an interactive experience based on a giant ball and taking place at Planeta Terra festival in São Paolo.

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OXFAM ASK COLDPLAY FANS FOR HELP

Long story short : Oxfam ambassadors Coldplay have donated an incredible – and exclusive – acoustic version of their track ‘In My Place’ for a new crowd-sourced Oxfam campaign video produced by award-winning director Mat Whitecross.

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THE CONVERSE “GET DIRTY” MUSIC TOUR

Anyone who have ever owned Converse Chuck Taylors would admit they look damn good – once they get dirty. Well this basic fact may have inspired Converse because the brand just launched the European “Get Dirty” music series

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FRUCTIS TELLS FANS THE STORY OF THEIR FAVORITE MUSIC ARTIST’S HAIRSTYLE

It all started with a basic fact : Hair has played a major role in the expression of musical artists and the evolution of pop music since its inception. For some reason, this story had really never been told, so … Continue reading

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GAP’S TRIBUTE TO HENDRIX

On March 4th, the international clothing retailer Gap announced it will be joining a year-long celebration of the life and music of Jimi Hendrix in celebration of what would have been the artists’ 70th birthday

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YAHOO! ON THE ROAD

On this week of March 2013, Yahoo announced that it be rolling out a massive international festival which should be a “daily mobile entertainment and innovation festival this spring/summer featuring the world’s hottest bands, comedians, and surprise guests.”

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HP CONNECTS ON-STAGE WITH ELLIE GOULDING

HP – in partnership with Universal Music – hold the very first HP Connected Music gig in the UK which aim to promote the brand new HP music platform.

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SMIRNOFF IS OFFERING FACEBOOK FANS AN ACCESS TO MADONNA’S COLLECTOR ALBUM

Smirnoff – who already collaborated with Madonna on the Smirnoff Nightlife Exchange Project – is now continuing its multi-faceted partnership with the pop-diva with a new fan-oriented project.

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MTV and Reebok launch the Closer to My Dreams Tour

MTV launches the 2012 Closer to My Dreams Tour, featuring some of the hottest young music stars in hip hop. The tour, which kicks off on September 4, is in its second year now and Tyga will headline this year’s … Continue reading

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Nokia, AT&T and Green Day teamed up for a social campaign to launch Nokia Music

Green Day launched Nokia Music in the U.S. with a performance in New York City. The Partnership involved a three-fold social media engagement plan between the band, Nokia and AT&T.

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Midem launches brand central and opens marketing competition

Midem – the annual international B2B event dedicated to the new music ecosystem, is expanding its offer for the brand and advertising communities with a dedicated zone called Brand Central.

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Play & Stay at Aloft Hotels

The Aloft Hotels chain has joined forces with the band We Are Scientists to launch the Play & Stay At Aloft campaign.

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Durex offers Facebook app to find just the perfect love song

Durex is getting couples “in sync” by a new Facebook app that helps them find the perfect love song based on their lovemaking styles.

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Heineken invites music fans to create their dream festival line-up

It’s something most music fans dream of… creating their own festival. Now Heineken Live Access is offering just that with its ‘Yourfest’ app.

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Spotify adds branded apps

Spotify launched several new branded apps last weeks. Intel has launched Sifter, a recommendation app that sorts songs into a mosaic based on specific tracks, artists and friends.

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Pepsi & Twitter announce music partnership

Pepsi & Twitter have announced a new partnership centered around music. It will be a big part of Pepsi’s ‘Live For Now’ global marketing campaign.

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How audio tagging amplifies ads and music on TV

Shazam, Soundhound and other mobile tagging apps have been making their way into television advertising.

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Nicki Minaj, brands favorite endorser

Nicki Minaj is not only popular in the charts, but in the boardrooms of multinationals as well. Hip-hop’s leading lady is definitely one of the artists with the most partnerships.

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Pepsi Remix Machine with Calvin Harris

Pepsi and Calvin Harris created a unique Facebook app: The Pepsi Remix Machine. This app provides everyone to remix the latest club hit from Calvin Harris “Let’s Go” ft. Ne-Yo.

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McDonald’s is looking for fresh talent!

Top producer Rodney Jerkins seeks new talent from the rap and R&B scene for a new McDonald’s campaign.

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Avicii collaborates with Ralph Lauren Denim & Supply

Ralph Lauren has announced that the hottest DJ on the scene, Avicii, will feature in the Fall 2012 Advertising Campaign for Denim & Supply.

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DANSE AND SHOP WITH SSENSE

The online shopping retailer SSENSE has just release what they like to call the “world’s first fully shoppable music video”, enabling the audience to “dance and shop” simultaneously.

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Choose Your Energy with The Switch and 5 Gum

To celebrate the launch of the new RPM™, 5® Gum has sponsored the Switch, a live online music event where viewers can choose an artist to suit their mood.

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Portugal. The Man crowdsource artwork for the Jägermeister Music Tour

Jägermeister and Portugal. The Man have launched a campaign giving artists the task of designing a limited edition tour poster for selected markets of the 2012 Jagermeister Music Tour.

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ABSOLUT and Swedish House Mafia bring ‘Greyhound’ to life

ABSOLUT vodka and Swedish House Mafia have teamed up to create the first music track inspired by an ABSOLUT cocktail.

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Be a Superfan with Universal and Inensu

Universal Music has partnered up with start-up game company Inensu to launch an official SuperFan application for the break-out band Mindless Behavior.

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Bethany Cosentino designs Urban Outfitters’ new vintage collection

Best Coast’s frontwoman Bethany Cosentino has revealed her forthcoming Urban Outfitters clothing line.

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Google Music and T-Mobile make indie bands the stars of the show

The online music store and streaming service Google Music has partnered up with T-Mobile to give orchestral indie rock band The Family Crest the opportunity to perform in front of an audience of music industry decision makers.

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Ad recall

If these songs sound familiar to you, that’s because you’ve heard them on TV. Advertising is a great source of musical discoveries and so today Music Activation has put together a selection of the best TV commercial tracks. Will you … Continue reading

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Sonic Youth’s Kim Gordon has a new fashion line

Sonic Youth’s bass, guitar and vocalist Kim Gordon has collaborated with French fashion brand Surface to Air to launch her very own clothing collection.

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Heineken’s Long Story launch event with Ryan Sheridan

Irish musician Ryan Sheridan performed at the Odeon in Dublin for the launch of Heineken’s new TV commercial? ‘Long Story’ which features his song ‘The Dreamer’.

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New Gorillaz-designed Absolut bottle celebrates London

ABSOLUT vodka has collaborated with Gorillaz co-founder and artistic mastermind Jamie Hewlett to create a new design for the Absolut London Bottle.

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Mizone helps athletes get into their ‘zone’

Australian sports drink Mizone has launched an experiment named ZoneLab, to show how music can help athletes reach a higher level of performance.

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Serenade your Valentine with Heineken’s new Facebook app

Heineken has released a Facebook app allowing their customers to serenade their potential partner for Valentine’s day.

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Cars can be musicians too thanks to OK Go and Chevrolet

The LA-based band OK Go has teamed up with General Motors’ brand Chevrolet to produce an innovative and creative music video for their new single Needing/Getting.

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Be the DJ of Love with Durex

The Reckitt Benckiser’s Durex condom brand is taking advantage of the Valentines period to launch its new viral campaign on Youtube and Facebook.

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New Getty Images Music service GUESTLIST collaborates with Indie musicians

Getty Images Music has launched Guestlist, a new service that brings the Seattle-based digital stock image and sound agency a step further in music supervision.

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3, 2, 1, Action!

It’s Oscar time! While the judges are making up their mind and selecting the award winners, we’ve decided to approach the competition from a slightly different angle…music! Discover the nominees without seeing them – just listen to these soundtracks that … Continue reading

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David Guetta to design Club Coke 2012 Bottle

Famous French DJ and music producer David Guetta has been designated to design this year’s limited edition Club Coke bottle.

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Callaway Golf partners up with Justin Timberlake

The famous singer and actor, Justin Timberlake, has been appointed as the Creative Director of Callaway Golf.

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Discover new artists with Red Bull and Channel 4

Red Bull Studios and UK Channel 4 have teamed up to create a music TV series about up and coming artists.

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Will.i.am and Intel tour around the world

The famous artist and Intel head off around the globe to explore and create music with local artists.

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Create a pop video with Toyota Yaris

Toyota Yaris offers fans the chance to contribute to a bespoke pop video which will feature a rap written especially for them.

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Open your world with Heineken u-code

At the Heineken Open’er Festival in Poland, the famous beer brand has given the fans a chance to meet each other through music and…u-codes.

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D&G lets fans star in brand’s music video

Dolce & Gabbana has invited fans to help create a video for the ‘D&G is Love’ track that will feature in the farewell campaign for the D&G youth line.

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Gap kids sing to celebrate the holiday season

Gap fashion brand has invited child singer Maria Aragon to perform ‘I Want Candy’ for the release of their holiday collection.

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Hertz is moving with music

Hertz and Live Nation will launch a new multi-year partnership, ‘Moving with Music’, that will involve numerous music sponsorships and consumer engagement programs.

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OK Go and Cuervo integrate fans into a music video

Tequila brand Jose Cuervo teamed up with the American band OK Go to create a series of pop-up concerts, inviting the fans to participate via social media.

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Let it snow

It’s December, it’s cold, so we decided to warm this month up with the nice warm voice of Frank Sinatra and company! Enjoy our new playlist that will bring you the winter holidays atmosphere. Connect to Spotify and listen to … Continue reading

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Shake up Christmas with Coca Cola and Natasha Bedingfield

This Christmas Coca-Cola brings you the “Shake Up Christmas” song, performed in 6 languages by Natasha Bedingfield.

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Halifax Online Christmas Choir

Halifax bank has launched a virtual platform on which Facebook users can record themselves and contribute to the Online Choir that raises money for children.

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Air paints love for Cartier

Luxury jeweller Cartier invited the French duo AIR to create an exclusive music piece as part of the Cartier Love campaign.

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Nokia and Deadmau5 illuminate London

Nokia invited the famous producer Deadmau5 along with some of the world’s most talented 4D projection artists to create a one-of-a-kind digital music show in London.

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Mariah Carey performs simultaneously in 5 cities for Deutsche Telekom

The American singer performed in a multi-city, multimedia event held as part of the ‘Life Is For Sharing’ campaign for Deutsche Telekom.

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17 songs for 17 Cosmetics

17 Cosmetics brand has launched a new campaign in the UK in which it will promote the songs of 17 new artists.

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Sweet beats with Nick Cannon and Wonka

Candy brand Wonka and DJ Nick Cannon invite fans to make music via an app.

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Good old tunes

We gave you relaxing tracks, now we’re giving you a compilation of vintage songs. Autumn is a nostalgic time… let’s remind ourselves some of those good old tunes !

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Buick on the road with Hellogoodbye

The luxury car brand has partnered up with indie band Hellogoodbye to create a short documentary and an exclusive new song.

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Adidas releases tribute sneakers

The famous brand has released a limited edition Superstar sneaker to celebrate the 25th anniversary of the song that became its anthem – RUN DMC’s ‘My adidas’

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Music & fashion by Guess, GQ and Theophilus London

Guess has partnered up with GQ magazine to create a miniseries showcasing rapper Theophilus London.

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Enjoy free Spotify Premium with KPN

Dutch provider KPN signed a deal with Spotify to provide its customers with free access to premium music content.

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Exchange Nightlife with Smirnoff and Madonna

This year, Smirnoff and Madonna invite people from 50 countries to swap a nightlife experience.

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Ne-Yo mixes up a new Malibu

R&B singer, songwriter and actor Ne-Yo has partnered up with Pernod Ricard to work on a new Malibu drink – Malibu Red.

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Hyundai gives fans Re:Generation

Hyundai has invited 5 DJs to collaborate with musicians of other music genres to create a set of exclusive music tracks

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Jason Mraz, Asus and Intel search for incredible

Famous artist teams up with Intel and Asus to encourage creativity via a competition entitled ‘In search for incredible.’

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Method Man goes Sour

American rapper Method Man has teamed up with Sour Patch Kids Candy brand on the ‘World Gone Sour’ campaign.

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Create a gig with Levi’s

Levi’s, in collaboration with Spotify, Clash magazine and Primal Scream rock band invite fans to create a music event and support emerging artists.

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Sit back, relax

Stressed out? Tired? Our newest playlist of relaxing tunes will help you let go and forget about the world around you. Just sit back and enjoy the playlist.

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Relax with the Radox Spa ambient track

Radox Spa brand has made an ambient track that is scientifically proven to be more relaxing than a massage.

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Coldplay in Suit of Lights for AmEx Unstaged

The seven time Grammy Award winning band Coldplay is set to be the next star of the livestream “Unstaged” music series sponsored by American Express in partnership with VEVO and YouTube.

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Tanqueray served with an Aloe Blacc Remix

Aloe Blacc has released a new song entitled “Tonight Downtown”, which has been produced exclusively for a new campaign for Tanqueray, one of the leading producers of premium gin.

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Clarks and Rough Trade present live music experience

Clarks Originals shoe brand has teamed up this Autumn and Winter with the legendary London records shop, Rough Trade, to host the “Original Live” project

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Nissan and Britney Spears invite for a roadtrip

Nissan has partnered with Britney Spears to promote the new Nissan Versa and is offering its fans the unique opportunity to realize the roadtrip of their dreams.

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Burn fuels David Guetta fans with a music documentary

This year, David Guetta fans have the great opportunity to learn more about their favourite DJ’s life.

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Become a rockstar with Paco Rabanne and Universal Music

Fans of the Paco Rabanne Black XS fragrance and rock music now have the unique opportunity to become a rockstar.

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Indian Summer

Summer is officially over, but not for Music Activation! If you are missing that summer energy, we can help revive those last remains with our ‘Indian Summer’ playlist. Listen to our compilation of indie songs and your good mood will … Continue reading

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Unilever teams up with MTV for Dove Fresh Spin campaign

Unilever brand Dove and MTV have teamed up to release a DJ inspired promotion for the Dove go fresh deodorants. The campaign showcases DJs Jessica Who, Chelsea Leyland and Diamond Kuts as style mavens.

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Philips is Obsessed With Sound

Philips has teamed up with the award winning Dutch Metropole Orchestra for its Obsessed with Sound campaign.

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Blink-182 illegal fan footage festival

Blink 182 and AT&T have partnered to create a clever fan activation concept with all the right attitude. The new partners launched ‘The Film Festival You Didn’t Know You Entered’.

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Pharrell Williams has a Qream

Diageo and Pharrell Williams have teamed up for “Qream with a Q”, a premium cream liqueur, created especially for women. Pharrell helped conceive the taste (Qream is promoted as lactose friendly and low on calories so Williams’ makes some kind … Continue reading

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Heineken makes you a V.I.P.

This summer, Heineken consumers can get the ultimate ‘on the list’ experience with the brand’s VIP Access program centered around music.

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Jane’s Addiction Fan generated 3D film on LG phones

For the release of their new album, rock band Jane’s Addiction has teamed up with LG Mobile and YouTube to provide their fans with a unique experience.

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Coca Cola’s Summer Move

To refresh the festival season in the Benelux, Coca-Cola has launched the ‘Make Your Move’ campaign, spreading summery vibes on- and offline from June to September.

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Summer Sessions filmed by Nokia N8

After collaborating with the Sugababes for the launch of the Nokia N8 pink, the Finnish mobile phone company has now set up Summer Sessions to promote the Nokia N8’s cam qualities.

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CHRYSLER PROUDLY PRESENTS ‘IMPORTED FROM DETROIT’

After successfully featuring the Detroit based artists Eminem and Dr. Dre in their ads, Chrysler has now built even more upon their heritage

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DESTINATION SUMMER

We gave you summer, now we’re giving you no excuse. These tunes will enhance any summer travel plans but if the weather stays this way and you’re not going anywhere sultry, these tracks will aid escape on demand anyway.

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BJöRK ENTERS NEW DIMENSION

Icelandic singer Björk is promoting her new album ‘Biophilia’ via an app

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SOMEDAY BY JUSTIN BIEBER

The world’s best known teenager has launched his own fragrance.

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OK GO TEAMS UP WITH GOOGLE CHROME

Music band OK Go has teamed up with Google Japan for an interactive Chrome experience.

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PRINGLES CRUNCH BAND

Just in time for the festival season, Pringles has launched its app that lets would-be rockers turn their phones into musical instruments.

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