PUMA has launched a new interactive project, the PUMA Dance Dictionary, that allows to deliver common sentences in the form of dance moves instead of words. ..
FUSE AND TRIDENT TEAM UP ON A TWITTER SOURCED MUSIC SHOW
Music is one of the most-discussed topics on Twitter, taking advantage of that fact, the chewing gum brand Trident teams up with music television network Fuse to launch a new TV show, Trending 10, with content sourced and produced live from Twitter music conversations. ..
H&M FOLLOWS DJ LA FLEUR IN SEARCH FOR HYPE
H&M does not position itself as the edgier, most alternative clothing retail brand there is. Most of us can agree on that. But the brand is definitely going for more hype as it just released a video starring Dj Sanna La Fleur in one of her typical day. ..
HEINEKEN BRINGS ITS BOTTLE TO LIFE
Beer bottles that interact to their environment, the people in it, and other bottles: Heineken presents the first “smart beer bottles”. ..
AMERICAN EXPRESS, UNSTAGED.
American Express Unstaged is now in its fourth series offering live music events via a dedicated interactive digital platform in partnership with VEVO and YouTube. Vampire Weekend will be the 12th digital performance produced under the branded entertainment initiative which pairs artists with leading directors. ..